Responsable Social Media, Global Fragrances

Who We Are

Recognized as the first cosmetics company founded in Japan and ranked 8th globally among beauty groups, Shiseido embodies absolute excellence in skincare, makeup, and fragrances. The company's reputation, established in 1872, is built on over 150 years of research and innovation dedicated to Beauty.

The Group's brands are currently distributed in more than 120 countries and regions. Shiseido employs approximately 33,000 collaborators of nearly 100 nationalities and generated a turnover of 6.7 billion euros in 2024.

Guided by the company's mission "Beauty Innovations for a Better World," Shiseido employees are driven by values that illustrate its unique heritage: "People First," "Diversity," "Art & Science," "Japanese," "Uncompromising Quality," and "Omotenashi."

Shiseido EMEA, based in Neuilly-sur-Seine, covers the global activities of fragrance brands Issey Miyake, Narciso Rodriguez, Zadig&Voltaire, Max Mara, Shiseido Fragrances, and Serge Lutens; the skincare brand Gallinée; as well as the activities and regional distribution of several Group brands: Clé de Peau Beauté, Docteur Dennis Gross, Drunk Elephant, NARS, Shiseido Ginza Tokyo, and Tory Burch. The region also includes a European Innovation Center (EIC) dedicated to research and development, as well as 2 production sites based in the Loiret.

Organization

• Manager: Image Communication and Digital Global Fragrance Director
• Contract Type: CDI (Permanent Contract)
• Status: Cadre (Executive)
• Workplace: Neuilly-Sur-Seine

What is the Mission?

As Responsable Social Media, Global Fragrances, you will be responsible for participating in the definition and implementation of the global and international social media strategy for the fragrance category within the Shiseido group.

Your scope of action will primarily focus on defining the social strategy and its content at an international level.

This position reports to the International Image, Communication, and Digital Director – Global Fragrances.

Main Responsibilities

FOR OUR KEY LAUNCHES AND GLOBAL FRAGRANCES COMMUNICATION CAMPAIGNS:

• Conceive the full-funnel Social/Digital strategy, the editorial calendar by brand and platform, as well as the most adapted mixes and orchestrations, contributing to the development of brand image and business in perfect coherence with the product innovation plan and the rest of the "360° go to markets."
• Adapt and support the creation of digital and social media platform content, ensuring compliance with best practices, specificities, and in close collaboration with the Marketing teams and our licensees.
• Work in close collaboration with EARNED teams, including influence, to develop effective synergies and integrate EARNED content into social media calendars.
• Challenge the digital activation plans of markets/regions, ensuring respect for concepts and taking into account local specificities.
• Monitor and analyze content performance on each platform for all fragrance brands and formulate associated action plans.

Social Media Performance:

• Define and deploy an ambitious social performance strategy, based on data insights and a solid audience and content strategy.
• Support markets on all Social Performance and "lead generation" recruitment topics by sharing best practices and animating the local community of experts.
• Develop innovative and bold pilot projects in partnership with our external partners (agencies or GAFA).

Tools, Coordination:

• Support and coordinate transversally with regions and markets to ensure coherent and impactful social and digital communication: selection and implementation of a specific framework and tools, definition of KPIs, audiences, investment priorities, etc.
• Manage relationships and follow-up with social platforms, media partners, and content agencies, fostering engagement, innovation, and BETA programs.
• Ensure constant monitoring and regularly test new formats.

Profile

• Master's degree (Bac+5).
• Minimum 8+ years of experience as a Media Manager or Social Manager, having worked for a premium brand and/or in an agency.
• Performance and Image-oriented with a very good understanding of the selective universe. You perfectly master all levers and tools from branding to conversion/redirections.

Organized, analytical, rigorous, and autonomous with great attention to detail.

Problem-solving oriented, capable of managing priorities and adapting to short and changing planning constraints.

Skills & Qualifications

• This position is for a senior profile with solid experience in fragrance/luxury communication.
• Significant experience in media, in an agency or advertiser side. International account experience is necessary.
• Excellent project management skills.
• English indispensable.
• Strategic vision and attention to detail.

Key skills/competency

• Social Media Strategy
• Digital Marketing
• Content Creation
• Performance Analysis
• Luxury Brand Management
• Project Management
• Influencer Marketing
• Data Insights
• Brand Building
• Global Campaigns