Brand Manager, NARS Colour Category

Mission

To assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI for the NARS Colour Category.

About Shiseido Group

Founded in 1872 in Japan, Shiseido Group is among the Top 5 leading cosmetics companies globally, aiming to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees of 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands. Celebrating 150 years of heritage, Shiseido constantly creates high-quality, safe, and innovative cosmetics, developing brands deeply loved worldwide. Shiseido is recognized for its innovation, holding a record 31 FSCC Awards.

Shiseido UK & Ireland plays a central role in the EMEA region and is the biggest affiliate, leading the Digital acceleration agenda and constantly reinventing its Retail footprint in the world's number 4 biggest beauty market.

To deliver strong Growth & Profitability ambitions, Shiseido follows 4 strategic streams:

• Leverage our unique portfolio of premium Beauty brands across all 3 categories
• Stay agile and capture new retail opportunities
• Customer-driven decisions
• Create a great place to work in Beauty

Make-up, led by NARS, is UK’s No. 5 color brand, showing incredible global success and significant ranking improvement. Skincare is a key priority for expansion with diverse brands like Shiseido, Drunk Elephant, Clé de Peau Beauté, and new brands ULÉ and Gallinée. The Fragrance category is also accelerating with leading designers brands.

Shiseido Group is the fastest growing Beauty Group in the UK market (YTD October 23), both in Stores and Online. Our clients include high-street retailers, online pure players, specialty stores, and we operate 4 boutiques and 3 direct e-commerce websites. Our mix of sales is 55% online and 45% in brick & mortar.

About NARS

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

Organisation

• Reports to: Head of Marketing
• Manages: Marketing Intern
• Job Location: London
• Contract type: Permanent

Main Responsibilities

STRATEGY AND MANAGEMENT

• Responsible for managing the NARS Colour category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
• Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
• Own the Go To Market strategy for all Colour campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
• Maintain a product assortment that reflects the needs of each channel, particularly speciality stores.
• In liaison with Global Marketing / Design teams and Head of Marketing, manage the production of local support tools.

TRADE MARKETING & RETAIL ACTIVATION

• Lead strategic collaboration with Commercial & Omnichannel teams, owning the development of retailer-specific trade plans and promotional activations for the Colour Category.
• Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in-store events), ensuring consistency and excellence across the retail calendar.
• Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Omnichannel, and Commercial teams in line with the category strategy.
• Present the Marketing launches at bi-annual Retailer strategy presentations, coordinating cross-functional input to ensure compelling retailer activation plans.

MEDIA & COMMUNICATIONS STRATEGY

• Under the direction of Head of Marketing, lead multi-channel media execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
• Understand media campaign performance and results, to suggest learnings for future campaigns.
• Drive paid Influencer strategy in collaboration with the PR team, aligning on Influencer partners, developing paid content briefs, and usage plans & media rights.

FORECASTING, PRICING & STOCK MANAGEMENT

• Lead forecasting process for all new Colour launches and core colour catalogue, ensuring alignment with commercial goals and market trends.
• Oversee POSM and sampling for the category, ensuring alignment with retail strategy and consumer behaviour insights.
• Manage pricing strategy and competitive analysis, present to Senior Marketing Managers as well offering insight into wider environment.

PERFORMANCE ANALYSIS & REPORTING

• Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
• Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.

BUDGET MANAGEMENT

• Manage day-to-day Marketing budget for the Colour category, ensuring accurate phasing, PO management, and financial compliance.
• Provide in-depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.

TEAM LEADERSHIP & DEVELOPMENT

• Mentor and develop Marketing Intern, fostering a culture of growth, collaboration, and wellbeing.
• Support cross-functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.

Profile

• Educated to degree level.
• Strong experience in a previous Product marketing role, preferably within beauty.
• Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen.
• Resourceful and generous with their dedication, passion and energy.
• Self-starter and positive spirit with great ability to influence and negotiate.
• Ability to multitask, work at pace and with ambiguity.
• Extremely high degree of attention to detail and organisation.
• Excellent English, written and spoken.
• Commercial with sound business acumen.
• Creative with an eye for detail.
• Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
• Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

The Benefits You’ll Love…

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy – up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme – match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction

Key skills/competency

• Brand Strategy
• Marketing Programme Development
• Retail Activation
• Media Planning
• Influencer Marketing
• Forecasting
• Budget Management
• Performance Analysis
• Cross-functional Collaboration
• Commercial Acumen