Job Overview
Job TitleDigital Marketing Executive
Job TypeFull Time
Offered Salary₹400,000
LocationManesar, Haryana, India
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Job Description
Digital Marketing Executive
Shine.com is seeking a results-driven Digital Marketing Executive with 3 years of experience to develop, implement, track, and optimize digital marketing campaigns for our real estate projects. The ideal candidate should have a strong understanding of lead generation strategies, online marketing tools, and the real estate customer journey.
Key Responsibilities
- Plan and execute digital marketing campaigns across channels including Google Ads, Facebook, Instagram, and other relevant platforms.
- Generate high-quality leads for residential and commercial real estate projects.
- Manage and optimize paid campaigns (PPC, display, remarketing) to maximize ROI.
- Handle SEO and improve website rankings and organic traffic.
- Manage social media pages and create engaging content.
- Coordinate with designers and content writers for creatives and campaign assets.
- Monitor, analyze, and report campaign performance using tools like Google Analytics and Meta Ads Manager.
- Maintain and update website content (projects, landing pages, blogs).
- Execute email and WhatsApp marketing campaigns.
- Track competitor activities and market trends in the real estate sector.
Required Skills & Qualifications
- Bachelors degree in Marketing, Business, or a related field.
- 3 years of hands-on experience in digital marketing (preferably in real estate).
- Strong knowledge of Google Ads, Facebook Ads, and SEO/SEM.
- Experience in lead generation and conversion optimization.
- Familiarity with CRM tools and marketing automation platforms.
- Basic understanding of website management (WordPress preferred).
- Strong analytical and communication skills.
Preferred Skills
- Experience in real estate marketing campaigns.
- Knowledge of landing page optimization tools.
- Understanding of local property markets in Gurugram.
- Creative thinking with attention to detail.
Key Performance Indicators (KPIs)
- Cost per lead (CPL)
- Lead-to-site visit ratio
- Conversion rate
- ROI on digital campaigns
- Website traffic growth
Working Days
6 Days a Week
Key skills/competency
- Digital Marketing
- Lead Generation
- Google Ads
- Facebook Ads
- SEO/SEM
- PPC
- Social Media Marketing
- Content Creation
- Google Analytics
- Real Estate Marketing
How to Get Hired at Shine.com
- Tailor your resume: Highlight your 3+ years of digital marketing experience, especially in real estate and lead generation.
- Showcase your skills: Emphasize proficiency in Google Ads, Facebook Ads, SEO/SEM, and analytics tools.
- Demonstrate results: Quantify your achievements with KPIs like CPL, conversion rates, and ROI.
- Prepare for interviews: Be ready to discuss your experience with real estate customer journeys and campaign optimization strategies.
- Understand the industry: Research Shine.com's real estate focus and the Gurugram market trends.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Digital Marketing Executive role at Shine.com?
02What are the essential technical skills required for the Digital Marketing Executive position?
03Is experience in the real estate industry a must for this Digital Marketing Executive role?
04What kind of performance metrics will be evaluated for the Digital Marketing Executive?
05How does Shine.com approach digital marketing for its real estate clients?
06What is the expected working arrangement for this Digital Marketing Executive role?
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