Digital Marketing
Shine.com · Manesar, Haryana, India
- On site
- Full-time
- ₹400,000 / year
- Manesar, Haryana, India
Job highlights
- Drive digital marketing campaigns for real estate projects.
- Generate and optimize leads for property sales.
- Manage PPC, SEO, and social media efforts.
- Analyze campaign performance and report results.
- Maintain website content and execute email marketing.
About the role
Digital Marketing Executive
Shine.com is seeking a results-driven Digital Marketing Executive with 3 years of experience to develop, implement, track, and optimize digital marketing campaigns for our real estate projects. The ideal candidate should have a strong understanding of lead generation strategies, online marketing tools, and the real estate customer journey.
Key Responsibilities
- Plan and execute digital marketing campaigns across channels including Google Ads, Facebook, Instagram, and other relevant platforms.
- Generate high-quality leads for residential and commercial real estate projects.
- Manage and optimize paid campaigns (PPC, display, remarketing) to maximize ROI.
- Handle SEO and improve website rankings and organic traffic.
- Manage social media pages and create engaging content.
- Coordinate with designers and content writers for creatives and campaign assets.
- Monitor, analyze, and report campaign performance using tools like Google Analytics and Meta Ads Manager.
- Maintain and update website content (projects, landing pages, blogs).
- Execute email and WhatsApp marketing campaigns.
- Track competitor activities and market trends in the real estate sector.
Required Skills & Qualifications
- Bachelors degree in Marketing, Business, or a related field.
- 3 years of hands-on experience in digital marketing (preferably in real estate).
- Strong knowledge of Google Ads, Facebook Ads, and SEO/SEM.
- Experience in lead generation and conversion optimization.
- Familiarity with CRM tools and marketing automation platforms.
- Basic understanding of website management (WordPress preferred).
- Strong analytical and communication skills.
Preferred Skills
- Experience in real estate marketing campaigns.
- Knowledge of landing page optimization tools.
- Understanding of local property markets in Gurugram.
- Creative thinking with attention to detail.
Key Performance Indicators (KPIs)
- Cost per lead (CPL)
- Lead-to-site visit ratio
- Conversion rate
- ROI on digital campaigns
- Website traffic growth
Working Days
6 Days a Week
Key skills/competency
- Digital Marketing
- Lead Generation
- Google Ads
- Facebook Ads
- SEO/SEM
- PPC
- Social Media Marketing
- Content Creation
- Google Analytics
- Real Estate Marketing
Skills & topics
- Digital Marketing Executive
- Digital Marketing
- Real Estate Marketing
- Lead Generation
- Google Ads
- Facebook Ads
- SEO
- SEM
- PPC
- Social Media Marketing
- Google Analytics
- Marketing Automation
- CRM
- Content Creation
- Campaign Management
How to get hired
- Tailor your resume: Highlight your 3+ years of digital marketing experience, especially in real estate and lead generation.
- Showcase your skills: Emphasize proficiency in Google Ads, Facebook Ads, SEO/SEM, and analytics tools.
- Demonstrate results: Quantify your achievements with KPIs like CPL, conversion rates, and ROI.
- Prepare for interviews: Be ready to discuss your experience with real estate customer journeys and campaign optimization strategies.
- Understand the industry: Research Shine.com's real estate focus and the Gurugram market trends.
Technical preparation
Master Google Ads and Facebook Ads campaign setup.,Practice SEO/SEM techniques for website ranking.,Become proficient with Google Analytics reporting.,Understand CRM and marketing automation basics.
Behavioral questions
Describe a successful lead generation campaign.,How do you optimize campaigns for ROI?,How do you handle creative coordination?,How do you track market trends?
Frequently asked questions
- What is the primary focus of the Digital Marketing Executive role at Shine.com?
- The Digital Marketing Executive role at Shine.com is focused on developing, implementing, and optimizing digital marketing campaigns specifically for real estate projects to drive lead generation and sales.
- What are the essential technical skills required for the Digital Marketing Executive position?
- Essential technical skills include strong knowledge of Google Ads, Facebook Ads, SEO/SEM, Google Analytics, and Meta Ads Manager. Familiarity with CRM tools, marketing automation, and WordPress is also important.
- Is experience in the real estate industry a must for this Digital Marketing Executive role?
- While experience in real estate marketing is preferred, the role requires a strong understanding of lead generation and digital marketing principles that can be applied to the real estate customer journey. Previous real estate marketing experience is a plus.
- What kind of performance metrics will be evaluated for the Digital Marketing Executive?
- Key performance indicators (KPIs) for this role include Cost Per Lead (CPL), Lead-to-site visit ratio, Conversion Rate, ROI on digital campaigns, and Website traffic growth.
- How does Shine.com approach digital marketing for its real estate clients?
- Shine.com approaches digital marketing by planning and executing targeted campaigns across various platforms, focusing on generating high-quality leads, optimizing paid advertising, and enhancing organic visibility for real estate projects.
- What is the expected working arrangement for this Digital Marketing Executive role?
- The job description indicates a 6-day work week, and while not explicitly stated as remote or hybrid, the location is specified as Gurugram, suggesting an on-site or hybrid arrangement is likely.