21 days ago
Digital Marketing Executive B2B
Shine.com
On Site
Full Time
₹600,000
Mumbai, Maharashtra, India
Job Overview
Job TitleDigital Marketing Executive B2B
Job TypeFull Time
Offered Salary₹600,000
LocationMumbai, Maharashtra, India
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Job Description
Digital Marketing Executive (B2B)
A leading Industrial Automation Company headquartered in Mumbai is seeking a proactive Marketing Lead Generation Specialist to amplify brand presence and fuel their sales pipeline. This role requires a B2B Marketing Expert who will be responsible for creating high-impact visual content, managing targeted outreach campaigns, and ensuring technical expertise reaches the right decision-makers in the Automation industry.Responsibilities:
- Amplify brand presence in the B2B industrial automation sector.
- Fuel the sales pipeline through effective lead generation strategies.
- Create high-impact visual content for marketing campaigns.
- Manage targeted outreach campaigns to reach key decision-makers.
- Communicate technical expertise effectively to potential clients.
Mandatory Requirements:
- Software Skills: Proficiency in Canva (Design) and experience with Email Marketing Software (e.g., Mailchimp, Zoho, or similar CRM tools).
- Technical Aptitude: Ability to understand industrial products (PLCs, Sensors, Panels) for effective marketing.
- Data Discipline: High level of organization in maintaining customer records and follow-up logs.
- Communication: Excellent written English for drafting professional emails and marketing copy.
- Experience: 3-5 years in B2B Marketing, preferably in the Engineering or Industrial sector.
Compensation:
- Salary Budget: Up to 6 LPA.
Key skills/competency:
- B2B Marketing
- Lead Generation
- Content Creation
- Email Marketing
- CRM Software
- Canva
- Marketing Campaigns
- Industrial Automation
- Technical Marketing
- Digital Marketing
How to Get Hired at Shine.com
- Customize your resume: Highlight B2B marketing experience, particularly in engineering or industrial sectors, and showcase proficiency with Canva and email marketing tools.
- Tailor your cover letter: Emphasize your ability to understand technical products and your data organization skills for lead generation.
- Prepare for technical questions: Be ready to discuss your understanding of industrial products like PLCs, Sensors, and Panels and how you'd market them.
- Demonstrate communication skills: Showcase excellent written English through your application materials and be prepared to draft marketing copy during the interview process.
- Research the company: Understand the company's position in the industrial automation market and their specific product offerings.
Frequently Asked Questions
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01What is the primary focus of the Digital Marketing Executive role at this Industrial Automation Company?
02What software skills are mandatory for the Digital Marketing Executive position?
03What level of technical understanding is required for this B2B marketing role?
04How much experience is needed for the Digital Marketing Executive role?
05What is the salary range for the Digital Marketing Executive position in Mumbai?
06Does this role require excellent written English skills?
07What kind of data discipline is expected from the Digital Marketing Executive?
08Is this role suitable for someone new to the industrial automation industry?
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