Digital Marketing Executive (B2B)
Shine.com · Mumbai, Maharashtra, India
- On site
- Full-time
- ₹600,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Drive B2B marketing for industrial automation.
- Generate leads via content and outreach.
- Utilize Canva and email marketing software.
- Requires strong technical understanding.
- 3-5 years B2B marketing experience needed.
About the role
Digital Marketing Executive (B2B)
A leading Industrial Automation Company headquartered in Mumbai is seeking a proactive Marketing Lead Generation Specialist to amplify brand presence and fuel their sales pipeline. This role requires a B2B Marketing Expert who will be responsible for creating high-impact visual content, managing targeted outreach campaigns, and ensuring technical expertise reaches the right decision-makers in the Automation industry.Responsibilities:
- Amplify brand presence in the B2B industrial automation sector.
- Fuel the sales pipeline through effective lead generation strategies.
- Create high-impact visual content for marketing campaigns.
- Manage targeted outreach campaigns to reach key decision-makers.
- Communicate technical expertise effectively to potential clients.
Mandatory Requirements:
- Software Skills: Proficiency in Canva (Design) and experience with Email Marketing Software (e.g., Mailchimp, Zoho, or similar CRM tools).
- Technical Aptitude: Ability to understand industrial products (PLCs, Sensors, Panels) for effective marketing.
- Data Discipline: High level of organization in maintaining customer records and follow-up logs.
- Communication: Excellent written English for drafting professional emails and marketing copy.
- Experience: 3-5 years in B2B Marketing, preferably in the Engineering or Industrial sector.
Compensation:
- Salary Budget: Up to 6 LPA.
Key skills/competency:
- B2B Marketing
- Lead Generation
- Content Creation
- Email Marketing
- CRM Software
- Canva
- Marketing Campaigns
- Industrial Automation
- Technical Marketing
- Digital Marketing
Skills & topics
- Digital Marketing Executive
- B2B Marketing
- Lead Generation
- Content Creation
- Email Marketing
- Canva
- CRM
- Industrial Automation
- Marketing Campaigns
- Marketing Specialist
How to get hired
- Customize your resume: Highlight B2B marketing experience, particularly in engineering or industrial sectors, and showcase proficiency with Canva and email marketing tools.
- Tailor your cover letter: Emphasize your ability to understand technical products and your data organization skills for lead generation.
- Prepare for technical questions: Be ready to discuss your understanding of industrial products like PLCs, Sensors, and Panels and how you'd market them.
- Demonstrate communication skills: Showcase excellent written English through your application materials and be prepared to draft marketing copy during the interview process.
- Research the company: Understand the company's position in the industrial automation market and their specific product offerings.
Technical preparation
Master Canva for visual content creation.,Practice drafting professional marketing emails.,Study industrial products (PLCs, sensors, panels).,Organize mock customer records and logs.
Behavioral questions
Describe a successful B2B lead generation campaign.,How do you approach understanding new technical products?,How do you maintain detailed customer records?,Showcase your written English skills in an example.
Frequently asked questions
- What is the primary focus of the Digital Marketing Executive role at this Industrial Automation Company?
- The primary focus is on B2B marketing, specifically lead generation to amplify brand presence and fuel the sales pipeline for industrial automation products like PLCs, Sensors, and Panels.
- What software skills are mandatory for the Digital Marketing Executive position?
- Mandatory software skills include proficiency in Canva for design and experience with email marketing software such as Mailchimp, Zoho, or similar CRM tools.
- What level of technical understanding is required for this B2B marketing role?
- A strong technical aptitude is required to understand industrial products (PLCs, Sensors, Panels) sufficiently to market them effectively to the right decision-makers.
- How much experience is needed for the Digital Marketing Executive role?
- The role requires 3-5 years of experience in B2B Marketing, with a preference for candidates who have worked in the Engineering or Industrial sector.
- What is the salary range for the Digital Marketing Executive position in Mumbai?
- The salary budget for this role is up to 6 LPA (Lakhs Per Annum).
- Does this role require excellent written English skills?
- Yes, excellent written English skills are essential for drafting professional emails and compelling marketing copy for this B2B marketing role.
- What kind of data discipline is expected from the Digital Marketing Executive?
- A very high level of organization is expected in maintaining customer records and follow-up logs to ensure effective lead nurturing and sales pipeline management.
- Is this role suitable for someone new to the industrial automation industry?
- While prior experience in the Engineering or Industrial sector is preferred, a strong technical aptitude and the ability to quickly learn about industrial products are key requirements.