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Shift Paradigm

Senior Copywriter

Shift Paradigm · United States

  • Hybrid
  • Full-time
  • $90,000 / year
  • United States
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Job highlights

  • Write strategic email marketing content.
  • Collaborate with design and development teams.
  • Focus on inclusive and accessible content.
  • Utilize data for content optimization.
  • Manage projects and client relationships.

About the role

About Shift

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role

Shift is seeking an experienced Senior Copywriter to join the Content Studio. This role focuses on email marketing with an emphasis on innovation and personalized content. Our Writers collaborate closely with Designers, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).

What You'll Accomplish

  • Write compelling email marketing content led by a defined strategy.
  • Collaborate with Designers to create unified messaging.
  • Prioritize creating accessible, inclusive content.
  • Stay up-to-date on email marketing trends and best practices.
  • Cultivate a strong understanding of the client’s brand voice.
  • Clearly and confidently communicate ideas to the internal team and clients.
  • Identify opportunities for testing and optimization.
  • Manage multiple projects and deadlines simultaneously.
  • Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
  • Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

What You Bring

  • 8+ years experience as a Copywriter or similar role.
  • Experience mentoring or managing team members.
  • Excellent writing and editing skills with a keen eye for detail.
  • Ability to develop and maintain content calendars.
  • Experience with using data and analytics to glean insights and inform content decisions.
  • Strong understanding of email marketing best practices and industry trends.
  • Excellent communication and collaboration skills.
  • Working knowledge of WCAG as it applies to email.
  • Ability to work effectively in a fast-paced, deadline-driven environment.
  • Experience with luxury brands or the Financial Services industry is preferred.

What We Offer

  • Competitive compensation aligned with your experience and impact
  • Remote flexibility
  • Collaborative culture that values diverse perspectives and innovative thinking
  • Work that makes a measurable difference for your clients

Why Shift

Shift is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At Shift, you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.

Comp & Benefits

The salary range for this role is $78,000 to $90,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. No relocation assistance can be offered at this time. All inquiries are held in strict confidence.

Key skills/competency

  • Senior Copywriter
  • Email Marketing
  • Content Strategy
  • Content Creation
  • Brand Voice
  • Data Analytics
  • WCAG
  • Project Management
  • Collaboration
  • MarTech

Skills & topics

  • Senior Copywriter
  • Copywriting
  • Email Marketing
  • Content Strategy
  • Content Creation
  • MarTech
  • Digital Marketing
  • Brand Voice
  • Data Analytics
  • WCAG

How to get hired

  • Tailor your resume: Highlight 8+ years of copywriting experience, email marketing, and data-driven insights.
  • Showcase portfolio: Include examples of compelling email campaigns and successful content strategies.
  • Emphasize collaboration: Detail your experience working with designers, strategists, and clients.
  • Address requirements: Specifically mention your understanding of WCAG and experience with MarTech platforms.
  • Highlight leadership: If applicable, mention any experience mentoring or managing team members.

Technical preparation

Master email marketing best practices.,Understand WCAG accessibility guidelines.,Familiarize with MarTech platforms (Adobe, Salesforce).,Practice data analysis for content insights.

Behavioral questions

Describe a time you managed multiple projects.,How do you ensure inclusive content creation?,How do you collaborate with designers and strategists?,Share an experience using data to inform content.

Frequently asked questions

What is the salary range for the Senior Copywriter role at Shift Paradigm?
The salary range for the Senior Copywriter position at Shift Paradigm is $78,000 to $90,000 annually. This range is determined by factors such as your skillset, educational background, relevant experience, and the scope of your responsibilities.
Is the Senior Copywriter position at Shift Paradigm remote?
Yes, Shift Paradigm offers remote flexibility for this Senior Copywriter role. However, the position requires adherence to East Coast hours, specifically 9:00 AM – 5:00 PM EST.
What experience is required for the Senior Copywriter position at Shift Paradigm?
Candidates for the Senior Copywriter role should have at least 8 years of experience as a Copywriter or in a similar capacity. Experience with email marketing, using data for content decisions, and managing projects is essential. Experience mentoring team members is also a plus.
What industry experience is preferred for the Senior Copywriter role?
While not strictly required, Shift Paradigm prefers candidates with experience in luxury brands or the Financial Services industry for the Senior Copywriter position.
What benefits does Shift Paradigm offer its employees?
Shift Paradigm offers a comprehensive benefits package, including medical, dental, and vision insurance, STD/LTD, Life/AD&D, flexible paid time off, and various other ancillary benefits and perks.
Does Shift Paradigm support accessibility for candidates with disabilities?
Yes, Shift Paradigm welcomes and encourages applications from people with disabilities and offers accommodations upon request for all aspects of the selection process, in accordance with the Accessibility for Ontarians with Disabilities Act.
What is the work arrangement for this Senior Copywriter role at Shift Paradigm?
This Senior Copywriter role at Shift Paradigm is remote, with the requirement to work East Coast hours (9:00 AM – 5:00 PM EST).
What is the domain for Shift Paradigm?
The domain for Shift Paradigm is shiftparadigm.com.

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