Performance Marketing Manager
Shero Commerce · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
Job highlights
- Manage Google Ads and Meta Ads campaigns.
- Drive ROAS, CPA, and revenue growth.
- Execute hands-on campaign audits and optimizations.
- Lead and manage external agency partners.
- Utilize AI for efficiency and insights.
About the role
Performance Marketing Manager
Shero Commerce is seeking a highly experienced, hands-on Performance Marketing Manager to own and drive results across our PPC accounts, with a primary focus on Google Ads (Search + PMax) and Meta Ads. This is a remote, full-time, salaried position for a US-based candidate with 5+ years of experience.
About the Role
This is not a "set it and forget it" role. You will be directly responsible for ensuring all paid media retainers are operating efficiently, scaling where possible, and consistently driving strong ROAS and revenue growth for our clients. You’ll also act as the strategic lead and day-to-day owner of contractor and/or agency partners, ensuring high-quality execution, accountability, and performance across every account.
What You’ll Be Responsible For
- Own Paid Media Performance: Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting). Drive measurable growth in ROAS, CPA, and revenue. Identify and execute on scaling opportunities.
- Hands-On Campaign Execution: Audit, build, and optimize campaigns (structure, targeting, bidding, creatives). Continuously test and iterate (audiences, messaging, landing pages). Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.).
- Lead & Manage Contractors / Agencies: Act as the primary point of accountability for external partners. Set clear expectations, review performance, and ensure deliverables meet standards. Push for efficiency, quality, and results, not passive management.
- Strategic Leadership: Bring proactive ideas to improve performance across accounts. Stay ahead of the latest PPC trends, platform updates, and AI advancements. Apply data-driven insights to influence broader marketing and CRO strategy.
- Client & Internal Communication: Come to meetings prepared with clear insights, performance narratives, and action plans. Confidently present wins, losses, and optimization strategies. Share real examples of past performance and lessons learned.
What We’re Looking For
- 5+ years of hands-on PPC experience across Google Ads and Meta Ads.
- Agency background managing multiple client accounts simultaneously (B2B and B2C).
- Proven track record of hitting or exceeding ROAS targets and scaling revenue.
- Experience directing contractors, freelancers, or external agency partners.
- Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4.
- Strong testing mindset across creatives, audiences, and landing pages.
- Comfortable making fast decisions with incomplete data and shifting priorities.
- AI & Efficiency: Fluent in AI tools (ChatGPT, Claude, platform automation, scripts) and applies them to improve performance, speed up workflows, and generate insights. Treats time as a resource, always looking to automate, streamline, and eliminate inefficiency.
- Landing Page Optimization & CRO: Continuously assess LP performance and identify conversion bottlenecks. Partner with design and development to implement data-backed CRO updates. Use GA4, heatmaps (e.g., Microsoft Clarity), and campaign data to drive recommendations. Ensure ad-to-landing-page message consistency across all campaigns. Test LP variants across different audiences, funnels, and campaign objectives.
What Success Looks Like
- PPC accounts are consistently hitting or exceeding ROAS targets.
- Contractors/agencies are well-managed, accountable, and delivering quality work.
- Clear performance insights are communicated regularly.
- New growth opportunities are proactively identified and executed.
- Work is done efficiently: time is treated as a critical resource.
Bonus Points
- Experience in eCommerce / Shopify environments.
- Familiarity with tools like GA4 and Klaviyo.
Benefits
- Competitive salary based on experience.
- Medical and dental insurance options for employees and eligible dependents (Once probationary period is met).
- Paid Time Off (Vacation Days, Sick Days, and Company Holidays).
- Floating holidays for religious or cultural observances.
- Additional paid week off between Christmas and New Year’s (Leadership Discretion).
- 401(k) with employer matching contributions after 1 Year of employment.
- Learning and development opportunities.
- Supportive and inclusive remote-first team culture.
Physical Requirements
This is a remote position requiring regular use of a computer and digital communication tools, including email, video conferencing, and messaging platforms. The role involves regular review and assessment of website layouts, functionality, and design feedback. Occasional independent travel for internal team events or industry conferences may be required. Reasonable accommodations will be made in accordance with ADA, ADAAA, and EEOC guidelines.
Diversity & Equal Opportunity Statement
Shero is an at-will, equal-opportunity employer. We are proud of our diverse and global team and committed to fostering an environment of inclusion and belonging. Diversity is not just a metric; it is a practice we embed in our daily work, decision-making, and leadership. We are committed to fair hiring and employment practices, free from discrimination or harassment of any kind.
This is a fantastic opportunity to join a growing team in an ever-changing digital landscape. Shero is driven by empathy, grit, curiosity, and collaboration. If you're passionate about turning data into revenue, obsess over ROAS and CAC, and want to grow with a team that values you as a whole person, we'd love to hear from you! Are you someone who thrives on testing, optimizing, and owning results in a fast-moving eCommerce environment? Let's talk.
Key skills/competency
- Performance Marketing Manager
- Google Ads
- Meta Ads
- PPC
- ROAS
- CPA
- E-commerce
- CRO
- GA4
- Media Buying
Skills & topics
- Performance Marketing
- PPC
- Google Ads
- Meta Ads
- Marketing Manager
- ROAS
- CPA
- E-commerce Marketing
- Digital Marketing
- Paid Media
How to get hired
- Tailor your resume: Highlight 5+ years of PPC, agency experience, and ROAS achievements.
- Showcase campaign execution: Detail hands-on optimization, testing, and data integrity skills.
- Demonstrate partner management: Provide examples of leading contractors or agencies.
- Emphasize AI and efficiency: Mention fluency in AI tools and automation efforts.
- Prepare for interviews: Be ready to discuss client communication and data-driven strategies.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus for the Performance Marketing Manager role at Shero Commerce?
- The Performance Marketing Manager role at Shero Commerce primarily focuses on owning and driving results across PPC accounts, with a strong emphasis on Google Ads (Search + PMax) and Meta Ads. You'll be responsible for campaign optimization, ROAS growth, and managing external partners.
- What experience is required for the Performance Marketing Manager position?
- The ideal candidate for the Performance Marketing Manager position at Shero Commerce will have 5+ years of hands-on PPC experience across Google Ads and Meta Ads. An agency background managing multiple client accounts is also highly preferred.
- Is this a remote position?
- Yes, this Performance Marketing Manager position is fully remote and based in the US.
- What are the key performance indicators for this role?
- Key performance indicators for the Performance Marketing Manager include driving measurable growth in ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and overall revenue. Success also involves efficient campaign management and effective leadership of external partners.
- What kind of clients does Shero Commerce typically work with?
- While the job description doesn't explicitly state client industries, it mentions experience with both B2B and B2C accounts, and a bonus point for experience in eCommerce/Shopify environments suggests a strong focus on e-commerce clients.
- How important is AI proficiency for this role?
- AI proficiency is highly valued for this Performance Marketing Manager role. You should be fluent in AI tools like ChatGPT and Claude, and apply them to improve performance, speed up workflows, and generate insights for campaign optimization.
- What does Shero Commerce look for in terms of work style and culture?
- Shero Commerce values a hands-on, results-oriented approach. They seek individuals who are proactive, data-driven, have a strong testing mindset, are comfortable making fast decisions, and prioritize efficiency. The culture is described as supportive, inclusive, and remote-first, driven by empathy, grit, curiosity, and collaboration.