Social Media Director, France
SharkNinja · Paris, Île-de-France, France
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- On site
- Full-time
- $150,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead social media strategy for France & Benelux.
- Develop innovative campaigns and influencer partnerships.
- Analyze performance and provide market insights.
- Manage local and agency social media teams.
- Ensure culturally relevant brand presence.
About the role
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
About The Role
This role is more than regional—it’s cultural, strategic, and central to our global presence. As Senior Social Media Director, you will define and lead our social media vision across the region, shaping how our brands show up, engage audiences, and drive impact in France, Belgium, Luxembourg, and beyond. Based in France region, you’ll lead local social strategy while influencing global marketing efforts to ensure resonance with French-speaking and Dutch-speaking consumers. From driving innovative TikTok campaigns in Paris to forging influencer partnerships in Amsterdam, this role combines creative excellence, cultural nuance, and performance marketing. You’ll act as the voice of the consumer in France & Benelux—guiding content, elevating storytelling, and fueling both community and commercial growth.
What You’ll Do
Regional & Cross-Market Strategy
- Develop and execute a regional social media strategy aligned with brand and business goals.
- Serve as the cultural and social media authority for the France & Benelux markets within global marketing conversations.
- Ensure local strategies are embedded in product launches, marketing activations, and brand campaigns.
- Partner with EMEA and global teams to connect with French- and Dutch-speaking consumers more effectively.
- Promote social’s strategic value internally and build alignment across regional stakeholders.
Content & Platform Leadership
- Oversee content and community presence across all major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
- Adapt global campaigns to the local context and lead development of region-first initiatives.
- Identify and activate platform trends, creator partnerships, and influencer strategies with cultural relevance.
- Define best practices and content guidelines for France & Benelux, ensuring brand consistency and innovation.
Measurement & Insights
- Set and monitor KPIs across markets, optimizing content and strategy for engagement, reach, and ROI.
- Use social listening and trend analysis to surface insights and influence broader brand and media strategy.
- Partner with analytics teams to track performance and contribute regional learnings to global dashboards.
Team & Collaboration
- Lead and grow in-house and agency social teams across France & Benelux.
- Work cross-functionally with regional Marketing, PR, Media, Creative, and Sales to align and activate campaigns.
- Represent the region in global marketing and social media forums, advocating for culturally attuned strategies.
What You Bring
- 10+ years in social media, digital marketing, or content strategy with strong experience in France and Benelux markets.
- Deep understanding of platform dynamics, regional consumer behavior, and local influencer ecosystems.
- Fluent in French and English; Dutch is a strong plus.
- Experience operating in matrixed, international organizations.
- Strong leadership, storytelling, and communication skills with a consumer-centric mindset.
- Proven track record of developing culturally resonant content and high-impact social campaigns.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
- Life At SharkNinja
- Outrageously Extraordinary
- SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice. For candidates based in China, please refer to this Candidate Privacy Notice. For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Key skills/competency
- Social Media Strategy
- Content Creation & Management
- Platform Trend Analysis
- Influencer Marketing
- Performance Marketing
- Community Management
- Cross-functional Collaboration
- Data Analysis & Reporting
- Leadership & Team Management
- Cultural Nuance & Localization
Skills & topics
- Social Media Director
- Social Media Strategy
- Digital Marketing
- Content Strategy
- Influencer Marketing
- Brand Management
- Marketing Director
- France
- Benelux
- TikTok Campaigns
- Instagram Marketing
- YouTube Marketing
- LinkedIn Marketing
- Community Management
- Performance Marketing
- International Marketing
- Consumer Behavior
- Leadership
- Campaign Management
- Social Listening
How to get hired
- Tailor your resume: Highlight experience in France and Benelux markets, social media strategy, and campaign execution.
- Craft a compelling cover letter: Emphasize your leadership skills, cultural understanding, and proven track record in driving social media growth.
- Showcase your portfolio: Prepare examples of high-impact social campaigns, influencer collaborations, and content strategies you've developed.
- Prepare for behavioral questions: Be ready to discuss your experience managing international teams and adapting global strategies to local markets.
- Research SharkNinja: Understand their 'Outrageously Extraordinary' culture and how your approach aligns with their innovative spirit.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Social Media Director, France role at SharkNinja?
- The Social Media Director, France will define and lead the social media vision for the region, develop and execute regional social media strategies, oversee content and community presence, analyze performance, and lead local social teams. This role requires deep understanding of French and Benelux markets and culture.
- What qualifications are essential for the Social Media Director position at SharkNinja?
- Essential qualifications include 10+ years of experience in social media, digital marketing, or content strategy, with a strong focus on France and Benelux markets. Fluency in French and English is required, with Dutch being a strong plus. Experience in international organizations and strong leadership skills are also key.
- How does SharkNinja foster innovation and culture within its teams?
- SharkNinja fosters an 'Outrageously Extraordinary' culture that encourages pushing boundaries and tackling challenges. They emphasize collaboration, personal and professional growth through learning programs, and support associates in bringing their authentic selves to work to drive innovation and market disruption.
- What is the expected work arrangement for the Social Media Director, France role?
- The role is based in the France region, suggesting a local or hybrid work arrangement within France. The description emphasizes regional and cross-market strategy, implying regular collaboration with both local and global teams.
- How does SharkNinja approach diversity, equity, and inclusion in its hiring process?
- SharkNinja states that Diversity, Equity, and Inclusion are vital to their global success. They value unique voices, support associates in bringing their authentic selves to work, and aim for equity to be a key component of their DNA. They do not discriminate based on protected characteristics.
- What kind of performance metrics are important for the Social Media Director, France at SharkNinja?
- Key Performance Indicators (KPIs) will be set and monitored across markets, focusing on engagement, reach, and ROI. Social listening and trend analysis are also critical for influencing broader brand and media strategies, and performance tracking will contribute to global dashboards.
- What makes this Social Media Director role unique at SharkNinja compared to other companies?
- This role is unique due to its significant regional and cultural focus, requiring deep understanding of France and Benelux markets. It blends creative excellence with performance marketing and requires influencing global strategy while ensuring local resonance, offering a high-impact opportunity to shape brand presence across diverse European markets.