Vice President, Digital Product Management
Shake Shack · New York, NY
- On site
- Full-time
- $300,000 / year
- New York, NY
Job highlights
- Lead digital product strategy and execution.
- Drive measurable digital channel growth.
- Partner with Marketing, Culinary, Engineering.
- Build and lead a high-performance product team.
- Leverage data and AI for growth acceleration.
About the role
About Shake Shack
Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good.
Vice President, Digital Product Management
We are looking for a Vice President, Digital Product Management to lead the strategy, execution, and performance of our digital product portfolio, with a clear mandate to drive outsized growth across our digital channels. This is not a roadmap management role. This is a business leadership role. You will own how digital products drive revenue, frequency, conversion, and guest lifetime value across mobile, web, kiosk, loyalty, and emerging AI-powered experiences. You will operate at the intersection of Product, Marketing, Culinary, and Engineering to translate brand, menu innovation, and guest insight into high-impact digital experiences that scale.
What You’ll Do
- Own Digital Growth Outcomes: Drive measurable growth across digital channels, including revenue, mix, frequency, conversion, and guest lifetime value. Establish clear KPIs and accountability for digital performance across all product surfaces. Identify and unlock new growth levers across ordering, personalization, loyalty, and guest engagement.
- Lead Product Strategy and Execution: Define and execute a cohesive product strategy across mobile app, web, kiosk, and loyalty platforms. Prioritize ruthlessly based on business impact and guest value. Ensure fast, high-quality delivery of scalable, reliable, and intuitive digital experiences.
- Operate as a True Cross-Functional Leader: Partner deeply with Marketing to bring campaigns, promotions, and lifecycle strategies to life through digital channels. Collaborate with Culinary to translate menu innovation and LTOs into compelling digital experiences that drive demand and attachment. Align tightly with Engineering to ensure shared ownership, speed, and execution discipline. Break down silos and drive a single, unified approach to delivering growth.
- Build a High-Performance Product Organization: Develop and lead a best-in-class product management team. Instill a culture of accountability, ownership, and outcomes over activity. Elevate product management standards across discovery, prioritization, and delivery.
- Leverage Data and AI to Accelerate Growth: Use data, experimentation, and guest insights to continuously optimize performance. Embed personalization and intelligent decisioning across digital experiences. Partner with Data and AI teams to translate insights into action at scale.
What We’re Looking For
- 15+ years of experience in digital product management, with senior leadership responsibility.
- Proven track record of driving meaningful growth through digital channels in consumer-facing businesses, ideally in the hospitality and restaurant industries.
- Deep experience partnering with Marketing, Engineering, and cross-functional stakeholders to deliver business outcomes.
- Strong understanding of digital commerce, customer lifecycle, and conversion optimization.
- Experience leveraging data and AI to drive product decisions and innovation.
- Ability to operate as both a strategic leader and hands-on operator.
Leadership Characteristics
- Operates with a strong sense of ownership and accountability for results.
- Highly collaborative, with the ability to influence across functions and levels.
- Direct, decisive, and focused on outcomes.
- Builds trust through transparency and execution.
- Relentless focus on improving both guest and team member experiences.
Benefits At Shake Shack
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance
- Employer Paid Life and Disability Insurance
- 401k Plan with Company Match
- Paid Time Off
- Paid Parental Leave
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts
- Development and Growth Opportunities
Eligibility criteria applies
Pay Range
$255,793.75 - $342,606.25
Click the "Apply" button above to apply for this opening.
About Us
Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Key skills/competency
- Digital Product Management
- Product Strategy
- Growth Hacking
- Mobile App Development
- Web Development
- Kiosk Systems
- Loyalty Programs
- AI Integration
- Data Analysis
- Team Leadership
Skills & topics
- Vice President Digital Product Management
- Digital Product Strategy
- Product Management Leadership
- Growth Hacking
- Hospitality Tech
- Restaurant Technology
- Mobile Product
- Web Product
- AI in Product
- Data-Driven Product
How to get hired
- Tailor your resume: Highlight 15+ years of digital product leadership and growth achievements.
- Showcase hospitality experience: Emphasize consumer-facing roles, ideally in restaurants.
- Quantify impact: Use data to demonstrate revenue, conversion, and LTV improvements.
- Prepare for leadership questions: Be ready to discuss team building and cross-functional influence.
- Research Shake Shack's values: Align your application with their 'Stand For Something Good' philosophy.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the application process for the Vice President, Digital Product Management role at Shake Shack?
- The application process typically begins with submitting your resume and cover letter through the careers portal. If your qualifications match the requirements for the Vice President, Digital Product Management position, you'll likely be contacted by a recruiter for an initial screening. This may be followed by several rounds of interviews with hiring managers, potential team members, and senior leadership to assess your strategic thinking, leadership capabilities, and fit with Shake Shack's culture.
- What are the key responsibilities of the Vice President, Digital Product Management at Shake Shack?
- The Vice President, Digital Product Management at Shake Shack is responsible for owning digital growth outcomes, defining and executing product strategy across mobile, web, and kiosk platforms, leading cross-functional teams, building a high-performance product organization, and leveraging data and AI to accelerate growth. This role is focused on business leadership and driving measurable results.
- What is Shake Shack's culture like for a Vice President of Digital Product Management?
- Shake Shack emphasizes a culture where people come first, and they 'Stand For Something Good.' They foster a collaborative, fun, and inclusive environment with opportunities for growth and mentorship. For a Vice President of Digital Product Management, this means a focus on outcomes, transparency, and a commitment to improving both guest and team member experiences.
- What kind of experience is required for the Vice President, Digital Product Management role at Shake Shack?
- The role requires at least 15 years of experience in digital product management, with significant senior leadership responsibility. A proven track record of driving growth in consumer-facing businesses, particularly in hospitality or restaurants, is highly desired. Experience partnering with Marketing and Engineering, understanding digital commerce, and utilizing data/AI for product decisions are also crucial.
- How does Shake Shack approach digital innovation for roles like Vice President, Digital Product Management?
- Shake Shack views digital innovation through the lens of driving outsized growth and enhancing guest experiences. The Vice President, Digital Product Management will leverage data, experimentation, and AI to optimize performance, embed personalization, and translate insights into scalable digital solutions across various platforms like mobile, web, and kiosks.