Senior Manager, Market Intelligence – Platform Market Insights
ServiceNow · Dublin, County Dublin, Ireland
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- On site
- Full-time
- $160,000 / year
- Dublin, County Dublin, Ireland
Job highlights
- Drive competitive strategy for ServiceNow's platform and AI offerings.
- Analyze competitors like Microsoft, Salesforce, Pega, Mendix.
- Collaborate with Product, Sales, and Marketing leaders.
- Support high-stakes platform and AI deals with intelligence.
- Produce executive-level competitive briefs and analysis.
About the role
Job Description
The Senior Manager of Competitive Intelligence for Platform Market Insights will drive strategic competitive initiatives critical to ServiceNow's continued market leadership in enterprise low-code application development, workflow automation, and agentic AI. Working closely with the AI Market Insights lead, this role sits at the heart of ServiceNow's differentiation story: the Now Platform as the unified AI platform for business transformation. You will lead competitive strategy across App Engine, Integration Hub, Automation Engine, and the rapidly evolving AI Agent portfolio, including AI Agent Studio, AI Agent Orchestrator, and Now Assist. This role requires close collaboration with senior leaders across Product, Sales, Marketing, and Corporate Strategy, and will directly support ServiceNow's largest and most strategically important platform and AI deals.
What You Get To Do In This Role
- Develop and implement competitive GTM programs that position the Now Platform against Microsoft Power Platform, Salesforce Platform (including Agentforce), and enterprise low-code competitors such as Pega, Mendix, and OutSystems.
- Define and execute ServiceNow's competitive strategy for agentic AI, articulating the differentiation of AI Agent Studio, AI Agent Orchestrator, and AI Control Tower against Microsoft Copilot, Salesforce Agentforce, and emerging agentic AI offerings from hyperscalers and point solution vendors.
- Lead competitive intelligence efforts for App Engine and Automation Engine, ensuring clear positioning against enterprise low-code platforms where ServiceNow has been named a Gartner Magic Quadrant Leader for five consecutive years.
- Shape the competitive narrative for Integration Hub and Workflow Data Fabric, positioning ServiceNow's approach to enterprise connectivity against iPaaS vendors (MuleSoft, Boomi, Workato) and native platform integration capabilities from Microsoft and Salesforce.
- Track and analyze the technical evolution of competing AI platforms, including LLM partnerships, model governance approaches, and agentic reasoning architectures to inform product strategy and competitive positioning.
- Collaborate cross-functionally with senior leadership in Product Management, Sales, Marketing, and Corporate Strategy to create integrated product and GTM strategies that leverage ServiceNow's unique combination of workflow automation, unified data model, and built-in AI capabilities.
- Provide direct competitive intelligence support on strategic, high-stakes platform deals, particularly in accounts evaluating consolidated platform strategies versus best-of-breed approaches.
- Produce and deliver high-quality competitive briefs, technical comparisons, and regular updates to executive leadership and the Board of Directors.
Qualifications
To be successful in this role you have:
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
- Exceptional written and verbal communication skills; ability to craft compelling narratives and clearly articulate complex technical concepts to both executive and technical audiences.
- Familiarity with the competitive dynamics between Microsoft, Salesforce, and ServiceNow in enterprise workflow and AI markets.
- Experience working directly with C-suite executives and board-level stakeholders.
- Strong analytical mindset, strategic thinking, and business acumen.
- Understanding of enterprise platform evaluation criteria, including extensibility, governance, security, and total cost of ownership considerations.
- Prior experience leading competitive intelligence or strategic marketing initiatives at a platform or infrastructure technology company.
- Deep knowledge of the enterprise software industry, including platform economics, developer ecosystems, and enterprise buying cycles.
- Demonstrated program and project management capabilities, with a track record of successfully leading cross-functional initiatives.
- Proven ability to synthesize large and complex technical and market data sets into clear, concise, and actionable insights.
- Demonstrated comfort engaging with Generative AI and agentic AI technologies; ability to rapidly adopt, evaluate, and articulate the implications of emerging AI capabilities.
- Strong technical fluency, including familiarity with enterprise architecture patterns, APIs, low-code development paradigms, and AI/ML concepts including LLMs, RAG, and agentic AI.
Key skills/competency
- Competitive Intelligence
- Platform Market Insights
- Low-Code Development
- Workflow Automation
- Agentic AI
- Product Strategy
- GTM Programs
- Technical Analysis
- Market Research
- Strategic Planning
Skills & topics
- Senior Manager
- Market Intelligence
- Platform
- Competitive Intelligence
- AI
- Low-Code
- Workflow Automation
- Product Strategy
- GTM
- Enterprise Software
- ServiceNow
How to get hired
- Tailor your resume: Highlight experience with AI, competitive intelligence, and enterprise platforms.
- Showcase strategic thinking: Emphasize your ability to analyze markets and develop GTM programs.
- Demonstrate communication skills: Provide examples of presenting complex technical information.
- Understand the landscape: Research ServiceNow's competitive positioning against Microsoft and Salesforce.
- Prepare for executive interaction: Be ready to discuss strategy with senior leaders.
Technical preparation
Deep dive into ServiceNow's platform and AI offerings.,Study competitor platforms like Microsoft, Salesforce.,Familiarize with LLMs, RAG, and agentic AI concepts.,Practice synthesizing complex technical data.
Behavioral questions
Describe a time you influenced strategy with data.,How do you handle conflicting stakeholder priorities?,Tell me about a complex technical concept you explained.,How do you stay current with AI advancements?
Frequently asked questions
- What specific AI technologies are most relevant for the Senior Manager, Market Intelligence Platform role at ServiceNow?
- For this Senior Manager, Market Intelligence Platform role at ServiceNow, a strong understanding of Generative AI and agentic AI is crucial. This includes familiarity with LLMs, RAG, agentic reasoning architectures, and how these technologies are integrated into enterprise platforms like ServiceNow's AI Agent Studio and Now Assist, as well as competitor offerings like Microsoft Copilot.
- How does ServiceNow differentiate its Platform and AI offerings from competitors like Microsoft and Salesforce?
- ServiceNow differentiates its Platform and AI offerings through its unified AI platform (the Now Platform) that integrates workflow automation, a unified data model, and built-in AI capabilities. The role focuses on articulating the competitive advantages of App Engine, Integration Hub, Automation Engine, and the agentic AI portfolio against specific offerings from Microsoft (e.g., Power Platform, Copilot) and Salesforce (e.g., Salesforce Platform, Agentforce).
- What kind of experience is essential for the Senior Manager, Market Intelligence Platform position?
- Essential experience includes leading competitive intelligence or strategic marketing initiatives within a platform or infrastructure technology company. A strong analytical mindset, strategic thinking, deep knowledge of the enterprise software industry, and proven ability to synthesize complex technical and market data into actionable insights are also critical. Familiarity with enterprise platform evaluation criteria is key.
- What is the expected collaboration level for this Senior Manager role?
- This role requires extensive cross-functional collaboration with senior leadership across Product Management, Sales, Marketing, and Corporate Strategy. You will also provide direct competitive intelligence support for strategic, high-stakes platform deals, working closely with deal teams and executives.
- How does ServiceNow's culture impact this Senior Manager, Market Intelligence Platform role?
- ServiceNow emphasizes a culture of innovation and continuous improvement, driven by its purpose to make the world work better. The company's approach to a distributed world of work offers flexibility. As a Senior Manager, you'll be expected to drive strategic initiatives that contribute to ServiceNow's market leadership and innovative AI-enhanced technology.
- What are the primary go-to-market (GTM) programs this role will develop?
- The role will develop and implement competitive GTM programs specifically designed to position the Now Platform against key competitors in the enterprise low-code, workflow automation, and AI markets. This includes crafting narratives and strategies for products like App Engine, Integration Hub, and the agentic AI portfolio.
- How important is executive and board-level communication for this position?
- Executive and board-level communication is critical. You will be responsible for producing and delivering high-quality competitive briefs, technical comparisons, and regular updates to executive leadership and the Board of Directors, requiring exceptional written and verbal communication skills.