Senior Lifecycle Marketing Manager
Sequencing · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Own end-to-end customer lifecycle marketing strategy.
- Design and launch high-impact engagement programs.
- Craft clear, benefit-driven messages for consumers.
- Utilize AI tools for campaign optimization.
- Collaborate with cross-functional teams for alignment.
About the role
About the Position
As Senior Lifecycle Marketing Manager at Sequencing.com, you will own the end‑to‑end customer lifecycle across email, SMS, push, and in‑product messaging. You will design and run high‑impact programs that activate new customers, deepen engagement, and grow long‑term subscription value. You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to turn complex genomic and health insights into clear, motivating messages that help people get more value from their DNA every day.
The Impact
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications.
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity.
- Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences.
- Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs.
- Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable.
- Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis.
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly.
- Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences.
- Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design.
- Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership.
- Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments.
- Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey.
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs.
Dominant and Recessive Traits
- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.
Key skills/competency
- Lifecycle Marketing
- CRM
- Retention Marketing
- DTC Subscription
- SaaS
- Email Marketing
- SMS Marketing
- Push Notifications
- Customer Journey Mapping
- A/B Testing
Skills & topics
- Senior Lifecycle Marketing Manager
- Lifecycle Marketing
- CRM
- Retention Marketing
- DTC Subscription Marketing
- SaaS Marketing
- Email Marketing
- SMS Marketing
- Push Notifications
- Customer Journey
- A/B Testing
- Marketing Automation
- Sequencing.com
- Genomics Marketing
- Health Tech Marketing
How to get hired
- Tailor your resume: Highlight your 5+ years in lifecycle, CRM, or retention marketing, emphasizing DTC subscription or SaaS experience. Quantify achievements in campaign performance and metric movement.
- Showcase your portfolio: Prepare examples of lifecycle or CRM campaigns that demonstrate strong copy, clear impact, and the ability to translate complex information.
- Demonstrate platform expertise: Be ready to discuss your hands-on experience with email and lifecycle platforms (e.g., Braze, Klaviyo) and CDPs (e.g., Segment).
- Highlight analytical skills: Prepare to share how you use data, A/B testing, and AI tools to drive decisions and optimize customer journeys.
Technical preparation
Master lifecycle platforms (Braze, Klaviyo).,Gain proficiency with CDP tools like Segment.,Practice translating scientific content into copy.,Develop skills in AI-driven marketing tools.
Behavioral questions
Describe a successful lifecycle campaign you managed.,How do you translate complex data into messages?,Share an experience using AI in marketing.,How do you approach A/B testing and iteration?
Frequently asked questions
- What is the main focus of the Senior Lifecycle Marketing Manager role at Sequencing.com?
- The Senior Lifecycle Marketing Manager at Sequencing.com will own the entire customer lifecycle, from activation to retention, using email, SMS, push, and in-product messaging to drive engagement and subscription value.
- What kind of experience is required for the Senior Lifecycle Marketing Manager position at Sequencing.com?
- We require at least 5 years of experience in lifecycle, CRM, or retention marketing, preferably within a DTC subscription or SaaS environment. Expertise in email/lifecycle platforms and CDP experience is crucial.
- How does Sequencing.com use AI in its marketing efforts for this role?
- AI tools are integrated into the daily workflow for brainstorming, drafting copy, refining campaigns, and analyzing performance, aiming to increase both the volume and quality of marketing efforts.
- What communication channels will the Senior Lifecycle Marketing Manager manage at Sequencing.com?
- The role involves managing communications across email, SMS, push notifications, and in-product messaging to create a cohesive customer journey.
- How important is writing ability for this role at Sequencing.com?
- Exceptional writing and editing skills are critical. The ability to translate complex genetic and scientific concepts into clear, benefit-driven messages for diverse audiences is a key requirement.
- What is the role of data and analytics in the Senior Lifecycle Marketing Manager position?
- Strong analytical skills are essential. You'll use dashboards and analyses to make data-driven decisions, map customer journeys with real-time data, and design A/B tests to optimize campaigns.
- Will this Senior Lifecycle Marketing Manager role involve collaboration with other teams at Sequencing.com?
- Yes, extensive collaboration is expected with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success teams to ensure alignment and leverage insights.
- What does Sequencing.com look for in terms of technical skills for this role?
- We look for expert-level understanding of lifecycle platforms (like Braze, Klaviyo) and hands-on experience with CDPs (like Segment) to drive advanced segmentation and event-driven journeys.
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