TRAFFIC ACQUISITION SPECIALIST
SEPHORA · Madrid, Community of Madrid, Spain
- On site
- Full-time
- $85,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Optimize traffic channels across Iberia.
- Develop and execute online acquisition strategy.
- Manage paid media campaigns and agencies.
- Analyze data and provide actionable insights.
- Manage paid media budget effectively.
About the role
About Sephora
At Sephora, beauty is about feeling seen, valued, and empowered—both individually and collectively. It’s about deeply connecting with others, celebrating diversity and inclusion, unlocking your potential, and making a difference every day. Together, we are part of something beautiful. Since its founding in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has revolutionized the prestige beauty retail industry. Today, Sephora continues to break conventions to drive its mission: championing a world of inspiration and inclusion where everyone can celebrate their beauty.
Responsibilities of a Traffic Acquisition Specialist
You will stand out and thrive in this role if you are ready to actively take on the following responsibilities:
- Responsible for leading, understanding, and optimizing all of Sephora’s traffic channels across Iberia, designing an online acquisition strategy with a continuous customer focus and ensuring a 100% data-driven approach across all paid media initiatives.
- The objective is to maximize campaign performance and achieve business goals, in close collaboration with the Digital Manager and key teams.
Traffic and Acquisition Strategy
- Define and execute the acquisition and traffic qualification strategy across Iberia.
- Propose new partners, channels, and opportunities to achieve media objectives.
- Ensure strategic alignment with central guidelines and local Offer, Marketing, and E-commerce teams.
- Maintain a continuous focus on customer analysis and qualified acquisition.
Paid Media Campaign Management and Optimization
- Lead the daily relationship with digital agencies: campaign briefing, implementation, monitoring, and optimization.
- Optimize all traffic channels through in-depth analysis of paid media campaign performance.
- Identify trends, improvement opportunities, and new growth levers.
- Oversee App Marketing initiatives: performance, reporting, and action plans to drive acquisition and engagement.
Analysis, Reporting, and Data
- Deliver weekly and monthly reporting to internal stakeholders (local and central teams).
- Provide actionable insights and data-driven recommendations.
- Oversee and promote the correct implementation of tags and pixels to ensure accurate data collection (campaigns, website, and landing pages).
- Ensure alignment and synergy between traffic strategy and the SEO project.
Budget Management and Internal Coordination
- Manage the allocation and control of the paid media budget in collaboration with the Finance team.
- Carry out financial tracking and invoice management for media suppliers.
- Coordinate with internal and external stakeholders: agencies, media partners, and service providers.
Skills and Competencies
- Strong analytical skills and results-oriented mindset.
- Excellent communication skills.
- Organization, prioritization, and ability to manage multiple projects.
- Mindset focused on trends, innovation, and market best practices.
Tools and Technical Knowledge
- Google Analytics (reporting, Tag Manager), Google Ads.
- Meta Ads Manager, TikTok Ads Manager.
- DV360, Campaign Manager, and ad servers.
- Proficiency in Microsoft Excel and PowerPoint.
Experience
- Minimum of 4 years of experience in media agencies or similar digital marketing roles.
- Experience in retail, fashion, or beauty is a plus.
Languages
- High level of English is mandatory.
- French and/or Portuguese will be a plus.
Ideal Profile
Paid media and digital traffic professional with solid experience in campaign management, data analysis, and performance optimization. Passionate about the digital world and attuned to the beauty sector, with the ability to work in a dynamic, international, and results-driven environment.
What You Will Find at Sephora
A community where authenticity is valued and where the strength of our differences fuels our collective spirit. A culture of empowerment, learning, and growth that offers you the tools, space, and opportunity to learn, innovate, and lead. A fulfilling job. From delighting customers every day to inspiring our industry as a whole, every action makes a difference.
Join us and be part of something beautiful.
At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for all.
Key skills/competency
- Paid Media Strategy
- Traffic Acquisition
- Campaign Management
- Data Analysis
- Performance Optimization
- Google Analytics
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- DV360
Skills & topics
- Traffic Acquisition Specialist
- Paid Media
- Digital Marketing
- Campaign Management
- Performance Optimization
- Data Analysis
- Google Analytics
- Google Ads
- Meta Ads Manager
- DV360
- Iberia
- Retail Marketing
- Beauty Industry
- E-commerce
- Acquisition Strategy
How to get hired
- Tailor your resume: Highlight your experience in paid media, campaign management, and data analysis, specifically mentioning Google Ads, Meta Ads Manager, and DV360.
- Showcase your passion: Emphasize your understanding of the beauty sector and your results-driven approach in your application and cover letter.
- Prepare for data analysis questions: Be ready to discuss how you use data to optimize campaigns and drive business goals during interviews.
- Demonstrate communication skills: Practice articulating complex data insights clearly and concisely, as this role requires collaboration with various teams and agencies.
Technical preparation
Master Google Analytics for in-depth campaign analysis.,Become proficient with Google Ads and Meta Ads Manager.,Familiarize yourself with DV360 and ad server platforms.,Practice data visualization in Excel and PowerPoint.
Behavioral questions
Describe a time you optimized a campaign.,How do you prioritize multiple projects?,How do you stay updated on trends?,How do you collaborate with agencies?
Frequently asked questions
- What are the key responsibilities for a Traffic Acquisition Specialist at Sephora?
- The Traffic Acquisition Specialist at Sephora is responsible for leading, understanding, and optimizing all traffic channels across Iberia. This includes designing an online acquisition strategy, managing paid media campaigns, analyzing performance data, and overseeing budget allocation to maximize campaign performance and achieve business goals.
- What technical skills are essential for the Traffic Acquisition Specialist role at Sephora?
- Essential technical skills include proficiency in Google Analytics (reporting, Tag Manager), Google Ads, Meta Ads Manager, TikTok Ads Manager, DV360, Campaign Manager, and ad servers. Strong skills in Microsoft Excel and PowerPoint are also required.
- What experience level is required for the Traffic Acquisition Specialist position at Sephora?
- A minimum of 4 years of experience in media agencies or similar digital marketing roles is required for this position. Experience in the retail, fashion, or beauty industry is considered a plus.
- What languages are needed for the Traffic Acquisition Specialist role at Sephora?
- A high level of English is mandatory for this role. Proficiency in French and/or Portuguese will be considered a plus.
- How does Sephora foster a positive work environment for its Traffic Acquisition Specialists?
- Sephora fosters a community where authenticity is valued, celebrating diversity and inclusion. They offer a culture of empowerment, learning, and growth, providing opportunities to learn, innovate, and lead.
- What kind of data analysis is expected from a Traffic Acquisition Specialist at Sephora?
- The role requires delivering weekly and monthly reports with actionable insights and data-driven recommendations. This includes in-depth analysis of paid media campaign performance to identify trends, improvement opportunities, and new growth levers.
- How important is budget management for this Traffic Acquisition Specialist role?
- Budget management is a key responsibility. The specialist will manage the allocation and control of the paid media budget, coordinate financial tracking, and handle invoice management for media suppliers.