Senior Partner Marketing Manager
SentinelOne · United States
- Hybrid
- Full-time
- $165,000 / year
- United States
Job highlights
- Develop global partner marketing strategies for service providers.
- Execute high-impact campaigns for partner revenue growth.
- Manage Marketing Development Funds and track performance.
- Cultivate relationships with key service provider stakeholders.
- Collaborate with internal sales and product teams.
About the role
About SentinelOne
At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.
SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.
Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.
What Are We Looking For?
We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.
As Senior Partner Marketing Manager, you will develop and execute global marketing strategies and high-impact campaigns tailored for our most strategic service provider partners, including Pax8, N-Able, ConnectWise, and NinjaOne. You will create co-marketing assets, lead partner-facing events, and cultivate deep relationships with key stakeholders to drive brand alignment and revenue. By managing the Marketing Development Fund (MDF) budget and tracking campaign performance, you will ensure our investments deliver measurable growth and meet SentinelOne’s strategic objectives within the MSP/MSSP ecosystem.
What Will You Do?
- Develop and implement marketing plans to support key strategic service provider growth objectives.
- Align strategies with corporate goals and market opportunities to drive business outcomes.
- Create and execute targeted campaigns to build pipeline and drive partner engagement.
- Monitor and analyze campaign performance, leveraging insights to optimize future efforts.
- Develop co-marketing materials, sales tools, and partner enablement resources tailored to strategic service provider partnerships.
- Ensure consistent messaging that highlights the value proposition and supports partner sales efforts.
- Build and maintain relationships with key service provider stakeholders to understand their needs and identify opportunities.
- Organize and support partner events, webinars, and training programs.
- Work closely with internal teams such as Product Marketing, Sales, and Channel teams to align objectives and drive results.
- Partner with external agencies and service providers to deliver impactful marketing initiatives.
- Define and track KPIs to measure the success of marketing efforts.
- Provide regular reporting and insights to stakeholders, recommending adjustments as needed.
- Monitor, manage and measure the Marketing Development Fund budget to ensure we are meeting our objectives and delivering on our commitments.
What Skills and Knowledge Will You Bring?
- 7+ years of experience in B2B partner marketing. Candidates with a background in cybersecurity and previous experience with service providers are highly preferred, as is familiarity with large MSPs partnerships including Pax8, ConnectWise, N-able, or NinjaOne.
- Proven track record of developing and executing successful marketing programs.
- Familiarity with co-marketing strategies and MDF (Marketing Development Funds) programs.
- Strong understanding of service provider ecosystems and go-to-market strategies.
- Exceptional communication and interpersonal skills, with the ability to build trust and influence stakeholders.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in marketing tools and platforms such as MDF tools, Salesforce, or similar.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.
- Self-motivated, with a results-driven approach and the ability to work independently.
- Creative thinker with a collaborative mindset.
- Strong project management skills and attention to detail.
- Knowledge of current trends and challenges within the service provider landscape.
- Travel is required approximately 25% of the time.
Why us?
You will be joining a cutting-edge company, where you will tackle extraordinary challenges and work with the very best in the industry.
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events including regular happy hours and team building events
This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.
Base Salary Range
$149,000—$165,000 USD
SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. SentinelOne participates in the E-Verify Program for all U.S. based roles.Key skills/competency
- B2B Partner Marketing
- Cybersecurity Marketing
- Service Provider Marketing
- Marketing Development Funds (MDF)
- Campaign Management
- Channel Marketing
- Go-to-Market Strategy
- Relationship Management
- Data Analysis
- Project Management
Skills & topics
- Senior Partner Marketing Manager
- Partner Marketing
- B2B Marketing
- Cybersecurity
- AI
- Service Providers
- MDF
- Campaign Management
- Channel Marketing
- Go-to-Market Strategy
How to get hired
- Tailor your resume: Highlight B2B partner marketing, cybersecurity, and service provider experience. Quantify achievements in campaign execution and MDF management.
- Showcase relevant skills: Emphasize your understanding of service provider ecosystems and GTM strategies. Mention proficiency with MDF tools and Salesforce.
- Craft a compelling cover letter: Articulate your passion for AI and cybersecurity and how you can drive growth with SentinelOne's partners.
- Prepare for interviews: Be ready to discuss campaign strategy, performance analysis, and stakeholder management in the cybersecurity partner landscape.
- Research SentinelOne: Understand their AI-native platform and mission to protect global enterprises.
Technical preparation
Behavioral questions
Frequently asked questions
- What is SentinelOne's primary focus as a company?
- SentinelOne's primary focus is on providing an AI-native platform for cybersecurity, aiming to unify protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response.
- What specific service providers does SentinelOne partner with for this role?
- SentinelOne partners with strategic service providers such as Pax8, N-Able, ConnectWise, and NinjaOne for this Senior Partner Marketing Manager role.
- What is the expected travel percentage for the Senior Partner Marketing Manager role?
- Travel is required approximately 25% of the time for this position.
- What are the key responsibilities of the Senior Partner Marketing Manager at SentinelOne?
- Key responsibilities include developing and executing global marketing strategies and campaigns for service provider partners, managing MDF, creating co-marketing assets, and building relationships with stakeholders to drive revenue.
- What educational background is preferred for this role?
- A Bachelor's degree in Marketing, Business, or a related field is preferred. An advanced degree is considered a plus.
- What kind of benefits does SentinelOne offer its employees?
- SentinelOne offers a comprehensive benefits package including medical, vision, dental, 401(k), unlimited PTO, industry-leading parental leave, paid holidays and sick time, employee stock purchase program, and more.
- How does SentinelOne approach continuous learning and AI fluency for its employees?
- SentinelOne encourages continuous learning and enables every team member to build fluency in AI tools and concepts, as AI is reshaping every function across the business.
- What is the base salary range for the Senior Partner Marketing Manager role in the U.S.?
- The base salary range for this U.S. role is $149,000 to $165,000 USD, though it may vary based on candidate location.
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