Product Go-to-Market (GTM) Lead
SentiLink · Austin, TX
- Hybrid
- Full-time
- $185,000 / year
- Austin, TX
Job highlights
- Lead go-to-market strategy for innovative identity solutions.
- Define product value and communicate to partners.
- Collaborate with Product, Marketing, and Sales.
- Create compelling marketing collateral and content.
- Establish SentiLink as a market leader.
About the role
About SentiLink
SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transaction with confidence. We’re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.
We’ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin.
We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50. We have also been named a 2026 FICO Industry Vanguard Decision Award Winner. Last but not least, we’ve even made history - we were the first company to go live with the eCBSV and testified before the United States House of Representatives on the future of identity.
SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.
Role Overview
As a Product GTM Lead, you will be responsible for defining and communicating the value of SentiLink’s market-leading product offerings to new and existing partners. You will work closely with Product Management, Analytics, Marketing and Sales to ensure our communication with partners is clear, compelling and consistent.
This role is an opportunity for a creative, analytical and collaborative person to build a category-defining function! This is a remote, US-based role.
Responsibilities
- Deeply understand SentiLink solutions and partners and become a key spokesperson on our value.
- Perform market research, competitive and opportunity analysis.
- Create and evolve the differentiated messaging for SentiLink’s products and brand.
- Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners.
- Create marketing materials like case studies, website and blog content, white papers and more.
- Use data and narrative to help establish SentiLink as the market leader in identity verification.
Requirements
- 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company.
- Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner.
- Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution.
- Analytical and metric-driven mindset.
- A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content.
- A plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry.
- A plus: some ability to analyze data (SQL, Excel, and/or basic scripting).
- Candidates must be legally authorized to work in the United States and must live in the United States.
Compensation
$160,000-$210,000/year + equity + benefits
Perks
- Employer paid group health insurance for you and your dependents
- 401(k) plan with employer match (or equivalent for non US-based roles)
- Flexible paid time off
- Regular company-wide in-person events
- Home office stipend, and more!
Corporate Values
- Follow Through
- Deep Understanding
- Whatever It Takes
- Do Something Smart
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- B2B SaaS
- Content Creation
- Market Research
- Competitive Analysis
- Messaging Development
- Sales Enablement
- Project Management
- Identity Verification
Skills & topics
- Product Marketing
- Go-to-Market
- SaaS
- B2B
- Identity Verification
- Fraud Prevention
- Content Creation
- Marketing Strategy
- Product Management
- Enterprise Software
- Remote
- US-based
How to get hired
- Tailor your resume: Highlight B2B SaaS, product marketing, and GTM experience relevant to SentiLink's identity solutions.
- Craft a strong cover letter: Emphasize your ability to communicate complex information clearly and your passion for the identity verification space.
- Showcase your portfolio: Prepare examples of collateral, case studies, or content you've produced to demonstrate your writing and analytical skills.
- Prepare for GTM strategy questions: Be ready to discuss how you'd approach market research, competitive analysis, and messaging for new product launches.
- Demonstrate analytical skills: Be prepared to discuss how you use data to drive GTM decisions and your experience with relevant tools.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Product Go-to-Market Lead role at SentiLink?
- The Product Go-to-Market Lead at SentiLink is primarily responsible for defining and communicating the value of SentiLink's product offerings to new and existing partners. This involves working closely with cross-functional teams to ensure clear, compelling, and consistent communication.
- What experience is required for the Product Go-to-Market Lead position at SentiLink?
- The ideal candidate will have 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise B2B SaaS company. Excellent communication, project management, and an analytical mindset are essential.
- Is the Product Go-to-Market Lead role at SentiLink remote?
- Yes, the Product Go-to-Market Lead role at SentiLink is a remote, US-based position. SentiLink supports various work arrangements, from fully remote to in-office, depending on the role and location.
- What kind of content will I be creating as a Product Go-to-Market Lead at SentiLink?
- As a Product Go-to-Market Lead, you will create compelling collateral such as case studies, website and blog content, white papers, and other marketing materials. The goal is to clearly communicate product value and capabilities.
- What are the preferred qualifications for the Product Go-to-Market Lead at SentiLink?
- Preferred qualifications include experience in identity verification, fraud prevention, security solutions, or the consumer financial services industry. Some ability to analyze data using SQL, Excel, or basic scripting is also a plus.
- What is the compensation range for the Product Go-to-Market Lead role at SentiLink?
- The compensation for the Product Go-to-Market Lead role at SentiLink ranges from $160,000 to $210,000 per year, in addition to equity and benefits.
- Does SentiLink offer benefits for the Product Go-to-Market Lead role?
- Yes, SentiLink offers a comprehensive benefits package, including employer-paid group health insurance for you and your dependents, a 401(k) plan with employer match, and flexible paid time off.