Programmatic & Display Lead

Programmatic & Display Lead at Semrush

We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance! We’re hiring for a Programmatic & Display Lead to join our Paid Traffic Team.

As the Programmatic & Display Lead, you will serve as a strategic and technical expert responsible for driving growth across our core paid media channels: Display, Video, and Retargeting. This senior individual contributor role bridges individual channel execution with high-level business strategy, overseeing large-scale initiatives with a cross-channel perspective. You will connect technical complexity with clear stakeholder communication, ensuring our paid media engine is both innovative and analytically sound.

Key Responsibilities

• Strategic Oversight: Develop and execute a unified strategy across Display, Video, and Retargeting to ensure a cohesive approach.
• Project Leadership: Own high-impact, technical projects such as the implementation of automated bidding frameworks and advanced audience segmentation.
• Testing and Optimization: Design and manage the team-wide A/B testing calendar and roadmap, ensuring rigorous experimentation protocols and the scalable application of learnings.
• Analytical Reporting: Work with the team to create Monthly Business Reviews (MBRs) and advanced performance dashboards, translating complex data sets into actionable insights for leadership.
• Cross-Functional Collaboration: Act as a central consultant for Channel Managers, fostering a collaborative environment to align individual channel goals with broader business objectives.
• Stakeholder Management: Confidently navigate interactions with senior leadership and external partners to secure buy-in for major initiatives and resource allocation.

Who We Are Looking For

• 5+ years of hands-on experience in global display marketing, including campaign management, optimization, and strategy. US-based markets experience is a plus.
• Proven experience managing large budgets and analyzing complex data to drive results.
• Deep, hands-on expertise in display and video platforms and ecosystems, with the ability to troubleshoot and innovate within technical stacks.
• Proven ability to merge disparate channel data into a single framework to optimize the total media mix.
• A data-first mindset with experience in performance modeling, attribution analysis, and business metric-driven reporting.
• Experience managing complex workstreams that involve multiple stakeholders and long-term delivery timelines.
• Ability to implement and oversee MTA frameworks to accurately credit the interplay between Display, Video, and Retargeting, ensuring a sophisticated understanding of incremental lift.
• Attention to detail, strong time management, and the ability to work effectively under deadlines.

Not Required, But a Plus

• Experience in a SaaS business.
• Knowledge of SQL/BigQuery as part of data analysis, as well as previous use of dashboard tools like Looker and Tableau.
• Experience with AI tools and automation processes.
• Knowledge of Semrush products and tools.
• Shares our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.

Benefits and Perks

• Flexible working hours
• Unlimited PTO
• Flexi Benefit for your hobby
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Corporate events
• Teambuilding
• Training, courses, conferences

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 17 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker. Over 10,000,000 users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.

Diversity, Equity, and Inclusion

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

Key skills/competency

• Programmatic Advertising
• Display Marketing
• Video Advertising
• Retargeting Strategy
• Paid Media Management
• Attribution Modeling
• A/B Testing
• Data Analysis
• Stakeholder Management
• Project Leadership