Audience Booker

Who We Are

Semafor is a global news platform tackling a complex world where consumers are overwhelmed and unsure what to trust. We empower world-class journalists to deliver rigorous reporting and insights with new levels of transparency. Our team distills critical stories, uncovers forces shaping narratives, explains interests behind polarizing views, and replenishes shared facts. As a global platform, Semafor values diverse perspectives and helps informed readers understand alternative viewpoints from competing centers of power and culture in a multi-polar world. Join us in our mission.

Role Overview

Semafor is seeking an experienced Audience Booker to support curated roundtables and private convenings on the sidelines of Semafor World Economy in April.

This role focuses on high-judgment, executive-level curation rather than high-volume event marketing.

Role Responsibilities

The Audience Booker will lead guest strategy, targeting, and outreach for invitation-only roundtables designed for senior decision-makers. Sitting within the Audience team, this role works cross-functionally with editorial, revenue, and operations to ensure each convening is:

• Strategically composed
• Fully subscribed
• Senior in caliber
• Balanced in perspective
• Operationally tight

This is a contract role requiring discretion, speed, strong executive communication skills, and sharp editorial judgment.

Core Responsibilities

Strategic Audience Curation

• Own guest targeting and outreach strategy for private roundtables and executive convenings.
• Shape attendee composition aligned with editorial framing and partner objectives.
• Curate rooms primarily composed of C-suite and senior executive leaders.
• Ensure thoughtful balance across sector, function, geography, and perspective.
• Maintain sensitivity to competitive dynamics and stakeholder considerations.
• Exercise independent editorial judgment to protect the integrity and quality of the room.

Booking & Fill Management

• Drive event fill while preserving appropriate seniority and room quality.
• Monitor RSVP flow, declines, booking risk, and pipeline health.
• Proactively manage capacity, fill ratios, and composition “health”.
• Flag risk early and escalate where appropriate.

Executive Outreach & Communications

• Draft and deploy polished, senior-level invitations.
• Manage confirmations, attendance visibility, and executive communications.
• Engage directly with CEOs, senior leaders, and their offices.
• Conduct targeted research on prospective and confirmed attendees.
• Identify and outreach to communications leads and chiefs of staff where appropriate.

Internal Alignment & Briefings

• Maintain real-time accuracy in Airtable and related tracking systems.
• Prepare briefing notes and attendee materials for internal teams.
• Send executive briefings to confirmed guests where required.
• Present booking progress and audience updates in internal and client calls.
• Collaborate closely with editorial, revenue, and operations teams.
• Support on-site execution during summit week as needed.

Key skills/competency

• Audience Curation
• Executive Outreach
• Event Management
• Strategic Planning
• Communication Skills
• Editorial Judgment
• Stakeholder Management
• RSVP Tracking
• Cross-functional Collaboration
• Airtable