SEO & AI Search Specialist

Company Overview

More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.

But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.

About The Role

To accelerate the next phase of organic growth in both new and legacy search environments SelectQuote is growing its SEO/AI search team. The SEO & AI Search Specialist will work in coordination with the SEO search team to achieve SEO/AI search performance goals. This position will be responsible for executing SEO initiatives for SelectQuote one of the country’s preeminent national insurance brokerages.

The SEO & AI Search Specialist is responsible for the execution of organic and generative search deliverables ongoing optimizations and performance monitoring & reporting. SelectQuote is looking for candidates with an analytical mindset entrepreneurial spirit and an appetite for entities and embeddings.

This posting will remain open until February 6, 2026

Supervisory Responsibilities

This position has no direct supervisory responsibilities.

Essential Duties and Responsibilities

• Drive content execution via keyword/prompt/topic/entity research competitor analysis and audience intent mapping
• Create SEO briefs for net-new content and optimizations that help our writers create highly structured relevant content that satisfies user intent and surfaces in search.
• Provide regular reporting on SEO/AI visibility and performance
• Partner with other SEO team members to research and test strategies for emerging AI search landscapes
• Collaborate with paid media and other digital content teams to ensure a cohesive online presence
• Work with Web and UX teams to improve on-page performance metrics for key landers
• Stay current on latest news & trends in SEO/GEO/AEO industry

Skills/Abilities

• Strong understanding of foundational SEO elements content structure user intent and how to craft content for both search engines and humans.
• Familiarity with how LLMs operate and an enthusiasm to learn more
• Comfortable testing and utilizing AI tools for tasks and workflows
• Collaborative mindset and strong communication skills
• Able to analyze large data sets and derive actionable insights
• The ability to collaborate with stakeholders across channels
• Resourceful autonomous curious

Education and Experience

• Bachelor’s Degree in a relevant field and min. 2-4 years SEO experience
• Experience in an YMYL industry (insurance, fintech, or health)
• Track record of driving measurable performance improvements
• Skilled with relevant industry software such as Ahrefs, Screaming Frog, Google Analytics, Google Search Console etc.
• Working knowledge of HTML - Bonus points for CSS, Javascript, or Python proficiency
• Nice to have – experience working with Contentful

Physical Requirements

Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to office and operational sites. The noise level in the work environment is usually moderate.Prolonged periods of sitting at a desk and working on a computer.

SelectQuote Core Values

• Service: We create positive customer experiences.
• Entrepreneurship: We create innovate & take risks.
• Leadership: We build & invest in high-performing teams.
• Empowerment: We embrace a changing environment.
• Courage: We challenge the status quo & drive continuous improvement.
• Teamwork: We help support & celebrate each other.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to the job. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required.

Our Benefits

The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.

Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

We Are Proud To Offer The Following Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program
• Incentive Plans

Base Salary Minimum $75,000

Base Salary Maximum $85,000

Key skills/competency

• SEO Strategy
• AI Search Optimization
• Content Execution
• Keyword Research
• Data Analysis
• Performance Reporting
• YMYL Industry Experience
• Google Analytics
• Ahrefs/Screaming Frog
• Cross-functional Collaboration