Marketing Specialist

@ SEK CPAs & Advisors

Overview

At SEK CPAs & Advisors, the Marketing Specialist performs general marketing activities including writing, event coordination, website updates, graphic design, and social media management. The role requires an innovative, detail-oriented, and organized individual who can work independently and collaboratively across firm departments.

Responsibilities

• Write and edit email copy, blog posts, newsletters, and press releases.
• Create engaging social media content and schedule posts.
• Plan, promote, and execute webinars and in-person events.
• Prepare and manage business proposals and follow-up activities.
• Manage and update website content with SEO in mind.
• Coordinate mailings, produce marketing materials and maintain mailing lists.
• Monitor campaign performance through analytics and reports.
• Support various marketing campaigns and lead generation strategies.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 3-5 years of marketing and communications experience.
• Strong organizational, verbal, and written communication skills.
• Experience in digital marketing including SEM/SEO, social media, email marketing and analytics.
• Familiarity with Adobe creative software and Canva.
• Willingness to travel for occasional in-person events.

Benefits & Perks

• 3 weeks of PTO and flexible schedules.
• Teleworking options and dress-for-your-day policy.
• 401k profit sharing, Tuition Reimbursement, and CPA Incentive Program.
• Individual Medical Insurance covered by SEK.

About SEK CPAs & Advisors

With over 60 years of experience, SEK started as a small firm in Maryland and has grown into one of the premier CPA and advisory firms. With multiple office locations in PA and MD, SEK is built on a foundation of integrity, responsiveness, and continuous learning.

Key skills/competency

• Marketing Strategy
• Digital Marketing
• Content Creation
• SEO/SEM
• Social Media
• Event Coordination
• Graphic Design
• Copywriting
• Analytics
• Adobe Creative