Public Relations Manager

@ Sega of America, Inc.

Job Summary

Reporting to the Director of Public Relations, the Public Relations Manager will play an essential role in the continued growth of the Sonic the Hedgehog brand and SEGA’s broader transmedia efforts globally across various businesses, including games, consumer products, animation, and beyond.

This role supports the Public Relations and Marketing team on PR/Communications planning, tactics, content creation, asset development, agency oversight, digital channels management, and community interaction for assigned business areas. The candidate will craft and tell the story of the Sonic the Hedgehog brand to players, media, and content creators. A minimum of six to eight years of experience in public relations or communications in the gaming, entertainment, mobile, or consumer product industry is required.

Duties and Responsibilities

• Collaborate with brand marketing, public relations, community, social, and development teams across the Americas, EMEA, and Japan.
• Develop and execute communication strategy and campaign narrative for the Sonic the Hedgehog brand and transmedia projects.
• Arrange live or virtual communications events including hands-on presentations and media tours.
• Serve as the point of contact for endemic and non-endemic media throughout North America.
• Build and execute first-look, hands-on, preview, and review strategies for maximum press coverage.
• Work with U.S. PR agencies for day-to-day operations and breakthrough promotions.
• Oversee PR assets from scheduling to publishing to meet PR targets.
• Draft and secure approval for press materials such as press releases and media advisories.
• Analyze and report campaign results using PR analytics tools.
• Perform additional duties as assigned.

Work Environment

This position follows a hybrid work model; however, working in-office is an essential function. Face-to-face collaboration is needed for effective supervision, spontaneous brainstorming, problem-solving, and efficient workflow among teams.

Qualifications

• 6-8 years of experience in public relations.
• Experience in the gaming industry is preferred.
• Excellent project management and PR planning skills.
• Strong knowledge of media landscape and competitive gaming products.
• Excellent verbal, written, and reporting skills.
• Proficiency in Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools.
• Flexibility in working hours to collaborate with overseas teams.
• Positive, professional attitude and a passion for gaming and SEGA’s IPs.
• Experience working with a Japanese game publisher is a plus.

Key skills/competency

• Public Relations
• Communications
• Campaign Management
• Media Relations
• Event Management
• Content Creation
• Digital Channels
• Strategic Planning
• PR Analytics
• Team Collaboration