Digital Media Manager

Digital Media Manager

The Digital Media team at SEGA leads the strategy and execution of paid media and paid influencer marketing campaigns across all PC & Console titles, including iconic games like Sonic the Hedgehog, Persona, Metaphor: ReFantazio, Yakuza/Like a Dragon, Total War, and Football Manager. This role involves working with external agency partners and cross-functional internal teams to define strategy, manage execution, and lead analysis of paid media efforts in the US, Canada, and across LATAM.

As a Digital Media Manager, you will collaborate with teams across Marketing Services, Consumer Insights, Business Planning, Sales, Brand, Transmedia, and Product Marketing to engage existing and new audiences within the SEGA ecosystem. This includes overseeing paid media and paid influencer campaigns for both North America and LATAM regions.

The ideal candidate is goal-oriented, data-driven, and analytical, with a strong passion for digital media, media planning/buying, and catalogue marketing. You should be detail-oriented, have an eye for accuracy, and love data, possessing a deep understanding of the relationship between media metrics, reach/frequency, and sales, with a specific emphasis on catalogue marketing. Experience working on product launches in the gaming industry is highly valued.

This hybrid role reports into the Director of Digital Media, is based in the Irvine, CA office, and requires a minimum of 3 days per week on-site.

Duties And Responsibilities

• Develop accurate and effective media plans to drive highly targeted, high-frequency conversion campaigns for SEGA’s console and PC games.
• Manage awareness and conversion campaigns, testing various traffic sources and targeting refinements to drive purchase intent, traffic to sega.com, and maximize return on investment.
• Coordinate assets and conduct QA with external agencies and internal teams to ensure specifications are met.
• Ensure campaign KPIs are achieved and provide detailed interpretations of performance data, identifying new opportunities.
• Create and run A/B tests, then interpret and present data to wider team members.
• Analyze campaign and research data, presenting findings to brand marketing teams and executives.
• Ensure games and campaigns are correctly tagged and tracked, defining event goals for conversion objectives and supporting product marketing teams during implementation.
• Lead the measurement and analysis of media campaign performance, ensuring ongoing campaign optimization.
• Manage SEGA’s media agency of record and influencer agencies, serving as the primary point of contact for conversion and media campaigns.
• Perform other duties as assigned.

Working in-office is an essential function, ensuring effective supervision, collaboration, and teamwork through face-to-face interaction, spontaneous brainstorming, problem-solving, and enhanced information sharing.

Qualifications

• 5+ years’ experience in digital marketing with a focus on media planning.
• Hands-on experience directly planning and managing digital paid media campaigns and presenting concise media plans and findings.
• Knowledgeable in game marketing, specifically catalogue marketing and eCommerce, with an emphasis on performance marketing driving to digital storefronts.
• Expert in digital, programmatic, paid search, and social media platforms.
• Advanced knowledge of Amazon, Google, Meta, and TikTok platforms is required.
• Deep understanding of leveraging media to drive awareness and conversions for console and PC gaming brands.
• Knowledge of directly using industry planning and research tools such as Kantar, ComScore, GWI, and Nielsen.
• Intellectually curious with strong analytical skills, demonstrating the ability to perform complex data analysis and build data-driven reports.
• Experience working with development teams and media outlets to properly implement and test analytics tracking.
• Experience working with audience builders to run retargeting campaigns.
• Strong project management skills and the ability to multi-task in a fast-paced environment under tight deadlines.
• Ability to analyze, draft, and deliver clear and effective presentations to the executive team.
• Self-motivated, revenue-driven, and passionate about supporting SEGA in the online games space.
• Outstanding oral, written, and multi-cultural communication skills.
• Detail-oriented, with good time management and business process management skills, capable of prioritizing in a changing environment.
• Ability to travel occasionally for day and overnight trips.
• Active player of PC and console games, understanding the perspective of casual, mid-core, and hardcore gamers.

Key skills/competency

• Digital Marketing
• Paid Media
• Media Planning
• Campaign Management
• Performance Marketing
• Data Analysis
• Influencer Marketing
• Gaming Industry
• Google Ads
• Meta Ads