Search Engine Optimization Manager
Seer Interactive · United States
- Hybrid
- Full-time
- $90,000 / year
- United States
Job highlights
- Lead SEO and GEO strategy for clients.
- Focus on AI-driven search and content visibility.
- Analyze data and communicate insights to stakeholders.
- Collaborate with clients on organic growth.
- Leverage AI tools for research and workflows.
About the role
About Seer Interactive
Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.
At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning — ensuring that AI is embedded in how we think, operate, and grow.
If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading.
Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.
The Role: Search Engine Optimization Manager
You, the SEO/GEO Manager of our dreams, are a strategic consultant and will spend your days creating digital marketing strategies that tie into clients’ overall marketing plans and business goals. At Seer, AI is embedded in how we deliver smarter, faster, and more strategic outcomes and search is evolving beyond traditional rankings into AI Overviews, generative results, and LLM-powered discovery experiences.
You are passionately engaged with this evolving search landscape and understand how to position brands for visibility across both traditional search engines and emerging AI-driven interfaces. You don’t just optimize for rankings, you think about discoverability, content visibility within AI-generated results, and how search behavior is shifting.
You’re intellectually curious, systems-minded, and not afraid to test emerging tools, design AI-driven workflows, or challenge conventional SEO thinking.
Role Highlights
- Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI-driven search environments.
- Serve as the primary point of contact for clients, guiding strategic conversations around organic growth, AI Overviews, LLM-powered discovery tools, and how evolving search behavior impacts brand visibility and competitive positioning.
- Conduct in-depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI-generated results and other generative search experiences.
- Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals.
- Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across both traditional search engines and generative platforms.
- Leverage tools like ChatGPT, Gemini, Claude, Perplexity, and automation platforms (Zapier, APIs) to accelerate research, synthesize insights, and support scalable SEO and GEO workflows.
- Test, refine, and document AI-driven workflows and GEO experiments that enhance strategic thinking, surface new opportunities, and shape Seer’s evolving approach to modern organic visibility.
Essential Skills
- Experience building and driving SEO strategy across multiple industries, with the ability to evolve strategy as search shifts toward AI-generated summaries and generative search interfaces.
- Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis — with an understanding of how these elements influence both traditional rankings and generative visibility.
- Ability to tie SEO and GEO performance to business outcomes and confidently communicate strategic recommendations to senior stakeholders.
- Comfort working with AI and LLM tools beyond surface-level usage — using them to analyze data, pressure-test ideas, support research, and improve workflows.
- Strong analytical fluency across platforms such as GA4, Adobe, Search Console, and leading SEO tools, with curiosity around emerging GEO measurement indicators such as AI Overview presence, generative citations, and SERP volatility.
- Critical thinker who evaluates AI-generated insights and GEO opportunities through real business context rather than relying solely on automation.
- Strong project management skills and the ability to manage multiple clients, shifting priorities, and cross-functional collaboration.
90 Day Goals
- By Day 30, you will have completed division training and begun to support clients
- By Day 60, you will have supported at least 2 impactful client initiatives
- By Day 90, you will be up and running at full capacity, supporting a full book of business independently
This might not be the right role for you if
- Time-management, context-switching, and juggling multiple projects is quite challenging
- You do not want continued-learning and innovation to be an expectation
- Change management is difficult and you struggle with adapting to new tools and processes
- Your AI usage stops at asking ChatGPT for content drafts or simple edits, or you struggle to adapt when tools break
Compensation & Benefits
$75,000-$90,000 annually. Your final offered compensation will be determined by your skills and experience
Evaluation of comp at least once a year
Benefits highlights
Ready to apply? Ditch the cover letter — we don’t need it. We’d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with!
Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.
As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).
#LI-Remote
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Key skills/competency
- Search Engine Optimization (SEO)
- Generative Engine Optimization (GEO)
- AI Overviews
- LLM-powered discovery
- Technical SEO
- Content Strategy
- Data Analysis
- Client Management
- Project Management
- AI Tools (ChatGPT, Gemini, Claude)
Skills & topics
- SEO Manager
- Search Engine Optimization
- Generative Engine Optimization
- GEO
- AI Overviews
- LLM
- Digital Marketing
- Technical SEO
- Content Strategy
- Data Analysis
- Client Management
- Seer Interactive
- Remote
How to get hired
- Tailor your application: Showcase your AI capabilities and understanding of evolving search landscapes directly.
- Engage with AI tools: Complete the Marketing Career AI Self-Assessment GPT and share your results.
- Understand Seer's culture: Review their B-Corp status, remote-first approach, and commitment to truth and data.
- Prepare for AI integration: Be ready to discuss how you leverage AI tools for SEO and GEO strategies.
- Ask questions: Utilize the Custom GPT: Guide to Talent Acquisition at Seer for insights into the hiring process.
Technical preparation
Behavioral questions
Frequently asked questions
- How can I demonstrate my AI skills for the Search Engine Optimization Manager role at Seer Interactive?
- Seer Interactive specifically asks candidates to use their Marketing Career AI Self-Assessment GPT and share the results. This directly showcases your understanding of AI in marketing. Additionally, highlight your experience using AI tools like ChatGPT, Gemini, or Claude for research, data analysis, and workflow optimization within your application responses and any subsequent discussions.
- What is Generative Engine Optimization (GEO) and how does it relate to this role?
- Generative Engine Optimization (GEO) refers to optimizing content and strategies for visibility within emerging AI-driven search interfaces, such as AI Overviews and LLM-powered discovery experiences. As the Search Engine Optimization Manager, you will be expected to understand and strategize for these new search paradigms, not just traditional SEO rankings.
- Is this Search Engine Optimization Manager position remote or on-site?
- Seer Interactive is a remote-first agency, so this position is primarily remote. However, if you prefer an office environment, it can also be based out of their HQ office in Philadelphia. Candidates must be able to work continental US-based hours.
- What kind of technical SEO skills are required for the Search Engine Optimization Manager position?
- The role requires a strong technical SEO foundation including expertise in site architecture, structured data, indexing diagnostics, and performance analysis. Crucially, you need to understand how these technical elements impact both traditional search engine rankings and visibility within generative AI search results.
- How does Seer Interactive incorporate AI into its client work and internal operations?
- AI is a core part of Seer Interactive's strategy, viewed as a catalyst for innovation, collaboration, and creativity. Internally, an AI Council drives company-wide integration through education and purposeful implementation. For clients, AI is used to deliver smarter, faster, and more strategic outcomes, particularly in evolving search landscapes.
- What are the key performance indicators (KPIs) for the Search Engine Optimization Manager role?
- While specific KPIs aren't listed, the role emphasizes tying SEO and GEO performance to business outcomes. This includes tracking traditional SEO metrics alongside generative visibility signals, AI Overview presence, and SERP volatility, all in relation to client goals and overall brand visibility.