Lead SEO Content Strategist

About SeatGeek

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

As the Lead SEO Content Strategist, you’ll play a pivotal role in shaping and scaling the content that fuels SeatGeek’s growth, with a specific focus on driving visibility in AI-powered search.

Your work will center on identifying high-impact content opportunities that improve SeatGeek’s discoverability through strategic research, actionable insights, and industry expertise. You’ll collaborate cross-functionally with product, analytics, event operations, and marketing teams to ensure our content is not only creative and fan-first, but also technically optimized for the evolving landscape of AI-driven discovery. You'll report to our Senior Manager, SEO.

What You'll Do

• Identify Content Opportunities: Lead the charge in spotting and prioritizing focus areas based on AI search trends, fan behaviors, and evolving content formats
• Cross-Functional Collaboration: Partner with product, engineering, and analytics teams to align content initiatives with the roadmap, optimize for event discovery on search and in platform, and measure results
• Scale What Works: Build frameworks to scale high-performing content across both integrated and non-integrated events, ensuring consistency, quality, and broad reach
• AI Search Optimization: Stay ahead of generative AI and semantic SEO trends, implementing strategies that position SeatGeek as a trusted authority
• E-commerce Merchandising & Optimization: Lead strategic alignment across teams to define and execute how events, campaigns, and content are showcased on-site, ensuring a seamless and impactful customer experience
• Content Quality & Governance: Define and enforce content standards and usage guidelines, evangelize best practices to partners, and ensure accuracy, relevance, and rights compliance
• Innovative Content Sourcing: Source compelling video, imagery, and descriptions from partners, fans, creators, and third-party providers. Explore public domain, creator collaborations, and AI-enabled tools for new opportunities
• Drive Operational Efficiency: Partner with product teams to enhance tools and processes that improve how SeatGeek manages and scales content
• Be a Thought Leader: Champion how AI and emerging technologies can elevate SeatGeek’s approach to discovery, curation, and personalization
• Build Community: Cultivate a network of internal and external contributors who help enrich SeatGeek’s event content through insights and periodic reviews

What You Have

• 6+ years of content marketing experience, preferably with a focus in SEO, growth marketing, and/or product
• Enthusiasm for Live Events: You thrive on the energy of live sports and music, and appreciate the details that make events memorable
• Strategic & Analytical Thinking Skills: You balance big-picture strategy with a sharp eye for the details that drive AI search performance
• Relationship Building Excellence: You excel at motivating partners, colleagues, and creators to collaborate and maintain high-quality content
• 0-to-1 Execution Skills: You’re resourceful, persistent, and creative—able to transform ideas into scalable frameworks
• Craft-Driven Mindset: You bring a strong design sensibility and understand how UX and storytelling create immersive fan experiences
• Curiosity for AI: You stay current on AI tools, search technologies, and content trends, and are eager to test, learn, and innovate

Perks

• Equity stake
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses
• Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
• $120 per month to spend on tickets to live events
• Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $99,000 - $143,000 USD. This role is also equity eligible. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

Key skills/competency

• SEO Strategy
• Content Marketing
• AI Search Optimization
• Cross-functional Collaboration
• E-commerce Merchandising
• Content Governance
• Analytical Thinking
• Relationship Building
• UX/Storytelling
• Generative AI