Marketing Manager

About Sculpd

Sculpd is on a mission to get people creating with their hands again. We make at-home craft kits that are so beautiful that they can be gifted, and so relaxing you don’t realize the passing of time. We’re building the creative brand of the future. With a community of over 1 million Sculpdors globally and a growing product range, we are building one of the most exciting creative brands in the DTC space. We have real momentum and we're scaling quickly across international markets and new channels. This is a great opportunity to join the business as we take everything to the next level.

The Role

We are looking for a Marketing Manager to own the channels and initiatives that sit between brand and performance. You will be responsible for campaign planning and co-ordination, community building, product seeding and creator relationships, our affiliate programme, and events and brand partnerships. This is a hands-on role with real ownership. You will shape how Sculpd shows up in culture, in feeds, and in people's homes. You will work closely with the growth, creative, and product teams to make sure marketing activity is joined up, on-brand, and commercially sharp. You’ll report directly to the co-founders and have real autonomy in our fast growing brand.. The right person will be equally comfortable pulling together a gifting campaign calendar and jumping on a call with a creator to talk through content ideas. This is a contract role, initially for 6 months with a view for a long term contract thereafter.

What You'll Own

Campaign Planning & Co-ordination

• Plan, build, and manage the marketing campaign calendar across seasonal moments, product launches, and promotional windows.
• Co-ordinate cross-channel execution so that email, social, media, and creator activity all land together with a consistent message.
• Brief the creative team on campaign assets and manage timelines from concept through to launch.
• Track campaign performance and share learnings with the wider team to improve future planning.

Community Building

• Develop and execute a community strategy that deepens our relationship with makers and turns customers into advocates.
• Grow and engage Sculpd's social communities (Instagram, TikTok, Facebook Groups) with a focus on conversation, not just content.
• Identify and nurture superfans, encourage user-generated content, and spotlight real makers.
• Explore new community formats such as challenges, live events, or maker spotlights that drive engagement and loyalty.

Product Seeding & Creator Relationships

• Own the end-to-end product seeding pipeline, from identifying relevant creators to shipping kits, following up, and tracking output.
• Build and maintain genuine, long-term relationships with creators across tiers (micro, mid, macro).
• Negotiate and manage gifted and paid creator partnerships in line with campaign objectives.
• Maintain a clear tracker of all seeding activity, content output, and ROI by creator.

Affiliate Programme

• Manage Sculpd's affiliate programme, including recruitment of new affiliates, onboarding, and ongoing relationship management.
• Set and optimise commission structures and incentives to drive profitable growth.
• Monitor affiliate performance, identify top partners, and scale what works.
• Ensure brand consistency across affiliate content and flag any issues proactively.

Events & Brand Partnerships

• Identify, pitch, and manage brand partnership opportunities that align with Sculpd's audience and values.
• Plan and deliver events (pop-ups, workshops, co-branded experiences) that drive awareness, acquisition, and press coverage.
• Manage event logistics, budgets, and post-event reporting.
• Build a pipeline of partnership prospects and maintain strong relationships with brand contacts.

What We're Looking For

• 3-5 years of marketing experience, ideally in a DTC, e-commerce, or consumer brand. Bonus if you have worked in the creative, lifestyle, or gifting space.
• Proven experience running campaigns across multiple channels and managing a marketing calendar
• Familiarity with tools like Klaviyo, Shopify, Notion, Slack
• Comfortable using AI tools where appropriate to create efficiencies
• A strong network or demonstrable experience managing creator relationships.
• Excellent project management skills. You are the person who keeps things on track and makes sure nothing slips.
• Strong written and verbal communication. You can write a compelling brief, a punchy creator DM, and a clear internal update.
• Commercial awareness. You understand that brand activity needs to drive measurable results. You can articulate this internally and externally.
• Comfortable working in a fast-paced, small-team environment where your results are demonstrable and celebrated.
• You’re a systems thinker underneath the creativity. You create scalable processes and enjoy the optimization process.

Bonus Points

• You have genuine enthusiasm for craft, creativity, or hands-on making (and maybe you have tried a Sculpd kit yourself).
• Experience working with UGC creators and whitelisted content for paid social.
• You have planned or managed brand events, pop-ups, or experiential activations before.

What We Offer

• A creative, ambitious team building something that makes a difference to our customers’ lives.
• Real ownership and the chance to shape how a fast-growing global brand.
• Remote working on PT time zone.
• Generous product allowance - you’ll never need more clay again.
• The chance to work with a community of 1,000,000+ makers and a brand with momentum and big aspirations.

Key skills/competency

• Marketing Campaign Management
• Community Building
• Creator Relationship Management
• Affiliate Marketing
• Brand Partnerships
• Content Strategy
• DTC Marketing
• E-commerce Marketing
• Project Management
• Marketing Analytics