Senior PR Coordinator
@ Scribd, Inc.

Toronto, ON
$65,000
On Site
Full Time
Posted 19 hours ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXX******* @scribd.com
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Job Details

About Scribd, Inc.

At Scribd, our mission is to spark human curiosity by creating a world of stories and knowledge. We democratize the exchange of ideas through three products: Everand, Scribd, and Slideshare, while fostering a culture where employees are encouraged to be real, bold, and innovative.

About the Role

The Senior PR Coordinator supports our in-house PR team in growing Scribd's visibility across publishing, technology, and knowledge-sharing communities. This role combines foundational media relations and emerging digital skills in AI-era content visibility. You will work with cross-functional teams, external partners, and senior leaders to manage our brand presence across traditional media and emerging platforms.

Key Responsibilities

  • Draft core communications materials (press releases, bios, Q&As, etc.).
  • Maintain and grow relationships with journalists in various sectors.
  • Assist in thought leadership writing based on executive input and market research.
  • Optimize content for AI discovery and brand retrievability.
  • Support story pitching, proactive outreach and media relations.
  • Manage PR calendars, announcements, launches and speaking opportunities.
  • Track media coverage through traditional and AI-powered analytics.
  • Support launch communications and internal messaging for product rollouts.
  • Manage presence on digital platforms like Wikipedia and Crunchbase.

About the Team

Join a dynamic, collaborative PR team dedicated to visibility and thought leadership across multiple fields. The team values strategic thinking, authentic engagement, and innovative PR practices.

About You

You are a natural communicator with strong organizational skills, a growth mindset regarding AI and emerging technologies, and experience in managing campaigns and deadlines. You appreciate authentic engagement and understand the publishing, technology, and content creator ecosystems.

Key skills/competency

  • Media Relations
  • Communications
  • Content Creation
  • AI Tools
  • Project Management
  • Press Releases
  • Digital Marketing
  • Analytics
  • Internal Communications
  • Strategic Planning

How to Get Hired at Scribd, Inc.

🎯 Tips for Getting Hired

  • Customize resume: Highlight communications, media, and PR skills.
  • Research Scribd: Understand their products and mission.
  • Tailor application: Emphasize AI and digital skills.
  • Prepare examples: Provide media campaign success stories.
  • Practice interviews: Focus on PR strategy and project management.

📝 Interview Preparation Advice

Technical Preparation

Review AI tools like ChatGPT.
Practice using media analytics software.
Study digital content optimization strategies.
Familiarize with PR campaign management tools.

Behavioral Questions

Describe a challenging PR campaign worked on.
Explain handling tight deadlines in past roles.
Share examples of effective team collaboration.
Discuss overcoming unexpected project challenges.

Frequently Asked Questions