Want to get hired at Scribd, Inc.?

Senior PR Coordinator

Scribd, Inc.

Toronto, ONOn Site

Original Job Summary

About Scribd, Inc.

At Scribd, our mission is to spark human curiosity by creating a world of stories and knowledge. We democratize the exchange of ideas through three products: Everand, Scribd, and Slideshare, while fostering a culture where employees are encouraged to be real, bold, and innovative.

About the Role

The Senior PR Coordinator supports our in-house PR team in growing Scribd's visibility across publishing, technology, and knowledge-sharing communities. This role combines foundational media relations and emerging digital skills in AI-era content visibility. You will work with cross-functional teams, external partners, and senior leaders to manage our brand presence across traditional media and emerging platforms.

Key Responsibilities

  • Draft core communications materials (press releases, bios, Q&As, etc.).
  • Maintain and grow relationships with journalists in various sectors.
  • Assist in thought leadership writing based on executive input and market research.
  • Optimize content for AI discovery and brand retrievability.
  • Support story pitching, proactive outreach and media relations.
  • Manage PR calendars, announcements, launches and speaking opportunities.
  • Track media coverage through traditional and AI-powered analytics.
  • Support launch communications and internal messaging for product rollouts.
  • Manage presence on digital platforms like Wikipedia and Crunchbase.

About the Team

Join a dynamic, collaborative PR team dedicated to visibility and thought leadership across multiple fields. The team values strategic thinking, authentic engagement, and innovative PR practices.

About You

You are a natural communicator with strong organizational skills, a growth mindset regarding AI and emerging technologies, and experience in managing campaigns and deadlines. You appreciate authentic engagement and understand the publishing, technology, and content creator ecosystems.

Key skills/competency

  • Media Relations
  • Communications
  • Content Creation
  • AI Tools
  • Project Management
  • Press Releases
  • Digital Marketing
  • Analytics
  • Internal Communications
  • Strategic Planning

How to Get Hired at Scribd, Inc.

🎯 Tips for Getting Hired

  • Customize resume: Highlight communications, media, and PR skills.
  • Research Scribd: Understand their products and mission.
  • Tailor application: Emphasize AI and digital skills.
  • Prepare examples: Provide media campaign success stories.
  • Practice interviews: Focus on PR strategy and project management.

📝 Interview Preparation Advice

Technical Preparation

Review AI tools like ChatGPT.
Practice using media analytics software.
Study digital content optimization strategies.
Familiarize with PR campaign management tools.

Behavioral Questions

Describe a challenging PR campaign worked on.
Explain handling tight deadlines in past roles.
Share examples of effective team collaboration.
Discuss overcoming unexpected project challenges.