Manager I, Performance Marketing

Performance Marketing Manager I

Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
• Locate, negotiate and develop creative and innovative solutions for acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge in order to lead a team
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio
• Ability to present and speak in front of leadership stakeholders from varying functions

What We’re Looking For

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
• 3-5 years of experience in media buying / user acquisition / performance marketing.
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Proven ability to effectively communicate with cross functional teams
• Prefer candidates with direct previous experience in mobile user acquisition.
• Hands-on experience with Facebook Ads and/or Google Ads is a plus
• Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
• Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams
• Looks for external emerging trends
• Ability to self-reflect, take feedback and create a personal improvement plan
• Ability to follow-up on tasks and action items with no or little oversight
• Strong proficiency with Excel required

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Diversity & Inclusion

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

We welcome applications from people with disabilities and should you require accommodations during the application process please contact Interview-Accomodations@scopely.com.

Key skills/competency

• Performance Marketing
• User Acquisition
• Mobile Advertising
• Media Buying
• Campaign Optimization
• Budget Management
• A/B Testing
• Marketing Partnerships
• Data Analysis
• Creative Strategy