Product Analyst

About the Role:

The Product Analyst role at Scentbird is centered on gaining a quantitative understanding of user behavior within the platform, utilizing digital footprints, surveys, and experiments. The goal is to identify user preferences, dislikes, and factors influencing engagement, return rates, or churn. This position is considered a bi-directional driver, transforming business goals into data requests and reports, while also proactively exploring data for insights that inform key decisions.

What You’ll Be Responsible For:

• Participate in A/B testing by supporting both the pre-test and post-test stages, ensuring experiments are well-designed, closely monitored, and results are analyzed to inform data-driven decisions.
• Rolling out a ‘data-as-a-service’ approach for the Product team to make data easy to access, understand, and use for decision-making.
• Communicate with Product and cross-functional teams, defining metrics they track, planning report structures, making them visually appealing and easy to understand, and automating the reporting process using our BI system (Looker).
• Measure the impact of both existing and new product features and growth experiments on our key metrics (e.g., conversion rate, number of active subscriptions, the lifetime value of our customers, etc.).
• Conduct ad hoc analysis: if something emerges in the data like a spike in usage or drop in conversions, you will investigate the “why?”. Reports and research should provide action items (e.g., to increase X, we have to do Y), not just numbers and distributions.
• In collaboration with data engineers, optimize data workflows and control for data consistency and coverage across domains and IT solutions (Looker, Snowflake, etc.).

What We’ll Love About You:

• You are business-orientated and have a passion for product development.
• You are proactive, take initiative, and offer lines of approach instead of deferring problems.
• You know how to communicate your opinion simply, with well-argued points backed by numbers, and are able to complete what you start.
• You enjoy solving complex and new problems, trying new technologies, monitoring the market, and constantly evolving.
• You are not afraid to make mistakes or admit not knowing something.
• You are open to new and difficult challenges.

What You’ll Need to Have:

• 2+ years of data analytics work experience.
• Proficient in statistical methods, experiment design, and applying quantitative analysis to influence important decisions.
• Experience writing SQL queries and working with large data sets.
• Experience in product analytics and BI tools (e.g., GA, Mixpanel, Amplitude, Looker, Tableau, or similar).
• Experience in delivering analytical solutions for complex product-related tasks (user pattern research, supporting experiments, feature analysis to improve product metrics, use-cases analysis, etc.).
• Understand overall business value, rather than thinking solely about numbers and charts.
• High-level written and verbal communication skills.
• English language skills at upper intermediate level (or higher).
• Programming skills in R/Python.

What You’ll Love About Us:

• Competitive base compensation.
• Bonus program.
• Paid Time Off and Work From Home.
• A fun, creative, and energetic work environment.

About Scentbird:

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment.

Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.

Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.

Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.

Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.

Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Key skills/competency:

• Data Analysis
• A/B Testing
• SQL
• Product Metrics
• Experiment Design
• BI Tools (Looker, Snowflake)
• R/Python Programming
• Cross-functional Communication
• Actionable Insights
• User Behavior Research