Social Media Manager

Social Media Manager at Scale Army Careers

This fully remote role supports U.S.-based clients and requires availability during U.S. business hours, aligned with the client’s time zone. Candidates based in LATAM, Africa, and Eastern Europe are encouraged to apply.

Our client operates a Plastic Surgery–led medical aesthetics practice in a highly regulated environment. The brand emphasizes premium positioning, patient trust, and a high-touch experience to attract and convert high-quality surgical and aesthetics patients. The team has established clear brand foundations and seeks a strategic, detail-oriented partner to consistently execute across social channels while maintaining compliance and brand integrity.

Role Overview

The Social Media Manager will own the social media strategy and day-to-day execution to strengthen brand authority and support business growth. This highly visible role translates a premium brand voice into a repeatable content engine, balancing storytelling, education, and conversion-driven content within a HIPAA-sensitive, regulated environment. The position requires close collaboration with leadership on positioning and priorities, combined with independent planning, creation, publishing, and optimization of content across platforms.

Key Responsibilities

Social Strategy & Content Planning

• Own the social media strategy and translate business goals into a clear, repeatable content plan.
• Build structured content pillars supporting brand authority, including education, credibility, patient journey storytelling, behind-the-scenes content, and FAQs.
• Develop monthly and weekly content calendars aligned with campaigns, seasonal demand, and business priorities.
• Partner with leadership to ensure content reflects premium positioning and resonates with the intended patient audience.

Content Creation & Publishing

• Create high-quality social content, including carousels, reels, and short-form video edits optimized for platform performance.
• Write compelling, on-brand captions that balance clarity, confidence, and a premium tone without sounding overly sales-driven.
• Ensure consistent visual direction and brand cohesion across all content, including color palettes, layout consistency, typography, and formatting.
• Manage scheduling and publishing while maintaining a consistent cadence and strong attention to detail.

Audience Engagement & Community Management

• Monitor comments and engagement to maintain a professional and trustworthy brand presence.
• Respond to general inquiries appropriately while ensuring strict compliance with privacy standards.
• Escalate sensitive or patient-specific questions according to internal guidelines.

Performance Tracking & Optimization

• Track performance across key metrics, including reach, saves, shares, engagement, profile actions, and qualitative lead quality signals.
• Analyze what is working and why, translating insights into actionable improvements in creative direction, hooks, cadence, and formats.
• Run lightweight content experiments and clearly report learnings and outcomes.

Compliance & Brand Safety

• Maintain strong judgment and strict adherence to privacy standards across all published content and inbound interactions.
• Work comfortably within a regulated, HIPAA-sensitive environment with clear boundaries around patient information.
• Follow internal compliance processes and participate in required documentation where applicable.

Qualifications

Experience

• 3–4 years of hands-on social media experience with ownership over both strategy and execution.
• Experience in medical aesthetics, plastic surgery, dermatology, wellness, healthcare, or other regulated industries strongly preferred.
• Proven track record of building a consistent, brand-aligned social presence, supported by portfolio examples.

Skills

• Strong understanding of platform strategy across Instagram and TikTok, with the ability to adapt to additional channels as needed.
• Ability to create polished carousels and reels with a strong eye for premium aesthetics and cohesive branding.
• Excellent writing skills with the ability to translate complex topics into clear, engaging content.
• Strong content intuition, including hooks, storytelling, pacing, and authority-building without gimmicks.
• Comfort interpreting performance metrics and turning insights into practical next steps.
• Strategic yet execution-oriented mindset with close attention to detail and brand sensitivity.
• Professional judgment and maturity required for HIPAA-sensitive environments.
• Proactive, coachable, and comfortable collaborating closely with leadership while owning day-to-day execution independently.
• Strong storytelling instincts that communicate trust, care, and authority through content.

What Success Looks Like

• A clear, consistent social presence that reflects a premium brand and builds trust with the right audience.
• A repeatable content system with defined pillars, calendars, and formats that scales efficiently.
• Improved content performance trends over time, particularly in saves, shares, profile actions, and quality engagement.
• High-quality, compliant content that supports lead quality and patient journey storytelling.
• Leadership confidence in the accurate execution of brand voice and visual identity without constant oversight.

Opportunity

This role offers the opportunity to own and shape the social presence of a premium medical brand where quality and trust are critical. You will work closely with decision-makers, build a strategic content engine, and create work that directly impacts brand authority and business outcomes. The role provides high visibility, meaningful impact, and the chance to balance strategy, aesthetics, and execution within a regulated environment.

Key skills/competency

• Social Media Strategy
• Content Planning & Creation
• Community Management
• Performance Analytics
• HIPAA Compliance
• Brand Storytelling
• Instagram & TikTok Expertise
• Video Editing
• Copywriting
• Stakeholder Collaboration