Shopify Specialist

Role Overview

The Shopify Specialist will manage the day-to-day operational activities and execute high-impact projects across the Direct-to-Consumer channel using Shopify. This role is responsible for overseeing and optimizing Shopify storefronts to drive sales, increase conversion rates, and enhance the overall customer experience.

This is a newly created role within the eCommerce Sales function, reporting to the Director of Digital Sales, and collaborating cross-functionally with customer service, email marketing, performance marketing, creative, and operations teams.

Key Responsibilities

• Product Launches & Merchandising: Create and publish new products and bundles on Shopify, ensuring accuracy across pricing, variants, and inventory. Upload and QA product images, videos, and content in partnership with the Visual & Graphic Design Team. Coordinate product launches with Inventory, Logistics, and Marketing teams. Support promotional SKUs, sitewide sales, and limited-time offers.
• Shopify Storefront Optimization: Maintain accurate and compelling product pages, collections, and navigation. Optimize storefront UX to improve conversion rate and AOV. Implement best practices across themes, apps, and site merchandising. Maintain overall site health, speed, and functionality.
• Sales and Revenue Growth: Develop and execute strategies to increase DTC sales and profitability. Support major sales moments including BFCM, product launches, and seasonal promotions. Implement pricing, discounting, and bundling strategies aligned with margin goals.
• Performance Monitoring and Analysis: Monitor key metrics including sales, sessions, conversion rate, AOV, and bounce rate. Analyze performance data to identify trends, risks, and growth opportunities. Provide regular reporting and actionable insights to stakeholders.
• Customer Experience & Operations: Partner with Customer Experience to improve on-site clarity and reduce friction. Support subscriptions, returns, and post-purchase workflows. Ensure brand consistency and policy compliance across storefronts.
• Cross-Functional Collaboration: Collaborate with Performance Marketing, Email/SMS, Creative, Operations, and CX teams. Align DTC initiatives with broader channel strategies including Amazon and Retail. Learn and utilize Fulfil, the company’s ERP platform.
• Continuous Improvement and Innovation: Identify opportunities for CRO and process improvement. Implement GEO improvements for products. Test new Shopify tools, apps, and workflows. Share learnings and best practices with the broader team.
• Additional Responsibilities: Assist with international Shopify storefronts. Support future DTC tools such as subscriptions, loyalty, and referrals. Assist with alignment between DTC and marketplace strategies.

Qualifications

Experience

• 4+ years of experience managing Shopify.
• Hands-on experience with Shopify Admin, themes, and apps.
• Experience managing multiple Shopify stores or brands (preferred).
• Experience working closely with paid media and lifecycle marketing teams (preferred).

Skills

• Strong understanding of eCommerce metrics and CRO.
• Ability to optimize storefront UX for conversion rate and AOV.
• Proficiency in product setup, merchandising, and promotional execution.
• Strong analytical skills to interpret performance data and identify trends.
• Ability to collaborate cross-functionally and align with broader channel strategies.
• Detail-oriented with a focus on accuracy and operational excellence.

Opportunity

This newly created Shopify Specialist role offers the opportunity to play a key role in scaling high-growth DTC brands within a dynamic eCommerce portfolio. You will work closely with cross-functional teams and leadership, directly impacting revenue growth, customer experience, and channel expansion. The position provides exposure to international storefronts, new tools, and ongoing innovation in a fast-paced environment.

Key skills/competency

• Shopify Management
• eCommerce Strategy
• Conversion Rate Optimization (CRO)
• Product Merchandising
• Digital Marketing Collaboration
• Analytics & Reporting
• Customer Experience (CX)
• Cross-functional Teamwork
• UX Optimization
• Inventory Management