Senior SEO & GEO Strategist

Senior SEO & GEO Strategist at Scale Army Careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a dynamic and innovative company specializing in community-driven marketing and AI-optimized content strategies. They help brands build visibility, trust, and engagement in online communities like Reddit. With a focus on data-driven approaches, they enable businesses to leverage discussion platforms for organic growth and AI-friendly content.

Location

Fully-Remote (Work from Home) | 9 AM – 5 PM EST

Role Overview

The Senior SEO & GEO Strategist will analyze keywords, develop, and execute a content strategy for the client’s subreddits. This role ensures that subreddit content ranks organically in Google, appears in Discussions & Forums snippets, and is optimized for LLM comprehension and AI-generated summaries. The position requires in-depth keyword and SERP analysis, content creation, and documentation of a repeatable process (SOP) for future clients.

Key Responsibilities

Keyword Research & SERP Analysis

• Conduct comprehensive keyword research and SERP analysis to identify ranking opportunities specific to discussion-based content.
• Focus on: Keywords triggering discussion or forum results; Search intent suitable for Reddit-style content; Opportunities where subreddit posts can realistically rank.
• Use tools like SEMrush to identify high-value keywords, existing ranking threads, and content gaps.

Content Strategy & Optimization

• Develop a subreddit-specific content strategy based on keyword findings, search intent, and ranking patterns.
• Create and implement SEO-, GEO-, and LLM-optimized subreddit posts, including: Title structures aligned with search queries; Semantically rich, answer-oriented post bodies; Content formatted for both human readers and AI systems.
• Evaluate the impact of backlinks or external signals on subreddit rankings and provide implementation guidance.

Performance Tracking & Reporting

• Track and report on post-level performance, including rankings, visibility, and month-over-month trends.

Documentation & Knowledge Transfer

• Document the entire process into a clear, repeatable SOP, covering: Keyword research and analysis methodology; Content strategy framework; Post creation and optimization guidelines; Tracking, reporting, and iteration processes; Templates and best practices.
• Provide live or async walkthroughs to ensure effective knowledge transfer to the team.

Qualifications

Experience

• Proven experience in keyword research, SEO content strategy, GEO, and LLM optimization.
• Strong hands-on experience with SEMrush or similar SEO tools.
• Demonstrated success ranking forum or discussion-based content (e.g., Reddit, Quora) in Google SERPs.
• Experience managing or optimizing brand-owned subreddits.
• Familiarity with how AI systems interpret, summarize, and rank community-generated content.
• Background in building scalable SEO systems for agencies or multiple clients.

Skills

• Ability to translate complex workflows into clear SOPs and documentation.
• Strong communication and collaboration skills.
• Analytical and data-driven mindset with a focus on performance metrics.
• Proactive and detail-oriented approach, ensuring content aligns with SEO and AI best practices.
• Strategic thinking with a deep understanding of community platforms and AI optimization.
• Creative and adaptable to evolving trends in SEO and content marketing.

What Success Looks Like

• Subreddit content consistently ranks in Google’s organic search and AI-generated summaries.
• Clear, actionable SOPs that enable the team to replicate the process for future clients.
• Data-backed insights and recommendations that drive visibility, engagement, and conversions.
• Strong collaboration with internal teams to align content strategy with broader marketing goals.

Opportunity

This is an exciting opportunity for a Senior SEO & GEO Strategist to shape how brands leverage online communities for growth. If you’re passionate about SEO, AI optimization, and scalable content strategies, this role offers the chance to make a meaningful impact in a fast-paced, innovative environment. Apply today to join a team that helps clients succeed through strategic community marketing.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

Key skills/competency

• SEO
• GEO Optimization
• Keyword Research
• SERP Analysis
• Content Strategy
• LLM Optimization
• SEMrush
• Community Marketing
• SOP Development
• Data Analysis