Senior Paid Media Buyer

Role Intent

Hi. We are already spending $50k USD/month. Your job is to get us comfortable bringing that to $150k USD/month. This is not a campaign execution role. This is not a dashboard-watching role. This is not an agency coordinator role. You are responsible for making paid acquisition work as a growth engine across multiple product lines.

You will:

• Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV, etc.
• Personally operate inside ad platforms
• Direct creative strategy alongside our in-house creative team
• Partner deeply with Marketing Ops and Sales Ops
• Optimize toward real business outcomes — not vanity metrics

You report directly to the Head of Marketing. You are evaluated on:

• Cost per Marketing Qualified Lead (MQL)
• MQL meetings held
• Cost per MQL meeting held
• Pipeline quality

If paid spend increases but revenue quality declines, that is considered failure.

This Is Not a Typical Media Buying Role

You will not:

• Sit inside Ads Manager optimizing buttons for the rest of your life
• Wait for agencies to tell you what to do
• Optimize toward CTRs or cheap leads

You will:

• Think about revenue quality
• Challenge targeting and ICP assumptions
• Influence positioning, creative direction, and hiring
• Connect ad performance directly to sales outcomes
• Own results across the funnel

This role sits between: Performance Marketing × Revenue Operations × Strategy

Scope of Ownership

You will own paid acquisition across 2–3 product lines, including:

• Meta Ads
• Google Ads
• LinkedIn Ads
• X Ads
• CTV

You will:

• Personally manage campaigns initially
• Stabilize performance
• Hire and manage a junior paid media buyer ASAP

Long-term, you move from operator → performance leader.

How You’ll Actually Spend Your Time

In a typical week, you might:

• Build and optimize campaigns inside Meta Ads Manager
• Analyze offline conversion data tied to real revenue outcomes
• Work with Marketing Ops to validate attribution accuracy
• Partner with Sales Ops to understand lead quality
• Brief the creative team on new testing angles
• Push back on messaging that attracts the wrong customers
• Identify wasted spend across channels
• Recommend budget reallocations across product lines

You are expected to say things like:“We’re targeting the wrong ICP.”“This campaign generates leads but not revenue.”“The problem isn’t media — it’s positioning.”Judgment is part of the job.

Core Responsibilities

Paid Media Ownership

• Manage and optimize campaigns
• Own testing strategy and budget allocation
• Scale winning campaigns responsibly
• Eliminate underperforming spend quickly

You own outcomes, not activity.

Advanced Tracking & Attribution

You must be fluent in:

• Offline conversions
• Custom conversion events
• Conversion APIs
• HubSpot attribution
• Self-reported attribution models

We already have strong tracking infrastructure. Your job is to use it intelligently. If you cannot confidently operate offline conversion systems, this role is not a fit. We will quiz you.

Creative Strategy Partnership

You will work with:

• An exceptional in-house creative team
• A dedicated CRO / landing page team
• An AI engineering team capable of rapid creative production

You are responsible for:

• Advising creative direction
• Designing testing frameworks
• Identifying winning messaging patterns
• Scaling creative learnings across channels

You do not design ads. You direct what wins.

Revenue & Funnel Collaboration

You will work closely with:

• Marketing Operations
• Sales Operations
• Sales Leadership
• Marketing Leadership

Your responsibility is ensuring: Paid traffic → Qualified pipeline → Meetings → Revenue. Performance marketing does not stop at lead generation.

What Success Looks Like

First 90 Days

• Deep understanding of funnel economics
• Campaign ownership established
• Clear testing roadmap in place
• Attribution trusted across teams
• Early efficiency improvements visible

6–12 Months

• Predictable MQL and meeting volume
• Improved cost per meeting held
• Strong alignment between paid media and sales outcomes
• Junior media buyer hired or managed
• Paid acquisition viewed internally as a reliable growth engine

Ideal Background

This role is designed for someone who:

• Has 6+ years in paid media
• Has managed at least $100K+/month in B2B ad spend
• Has deep Meta Ads experience for B2B acquisition
• Has run meaningful spend on Google and LinkedIn
• Understands revenue-driven demand generation
• Enjoys working cross-functionally with technical teams

Strong fits often include:

• Senior B2B performance marketers
• Agency performance leads moving in-house
• Demand Gen managers with heavy paid ownership

Required Experience

• Meta Ads (advanced)
• Google Ads
• LinkedIn Ads
• HubSpot
• Google Analytics
• Looker Studio
• Advanced Google Sheets skills
• Offline conversion tracking

You should be comfortable discussing attribution architecture, not just campaign settings.

Career Path

This role is intentionally senior and expandable. Strong performance can lead to:

• Head of Performance
• Head of Growth
• Demand Generation leadership
• Ownership of broader acquisition strategy

We are looking for someone who wants to build a performance machine, not just manage campaigns.

Personality Fit

You will thrive here if:

• You care about revenue more than dashboards
• You challenge assumptions
• You move quickly
• You enjoy ownership
• You like working with smart operators across teams

If you want to only optimize ads in isolation, this role is not a fit. If you want to: Run serious B2B spend, Work with elite creative and ops teams, Direct real growth outcomes — We’d love to meet you.

Key skills/competency

• Paid Media Strategy
• B2B Paid Acquisition
• Meta Ads
• Google Ads
• LinkedIn Ads
• Offline Conversions & Attribution
• Creative Direction
• Revenue Operations Collaboration
• HubSpot
• Demand Generation