Performance Marketing Manager

@ Scale Army Careers

Performance Marketing Manager

Our client, a leader in the natural products industry, is seeking a Performance Marketing Manager to lead strategy, execution, and optimization of paid media across multiple channels. The role focuses on scaling DTC campaigns with channels such as search, shopping, and paid social to achieve profitable customer acquisition and long-term value.

Role Overview

You will drive full-funnel paid media strategies, manage daily optimizations, and work cross-functionally with Growth, Creative, and Analytics teams to align campaigns with revenue and margin goals.

Key Responsibilities

• Paid Media Strategy & Execution: Develop and execute full-funnel strategies aligned with revenue and margin targets.
• Campaign Management: Oversee search, shopping, and paid social campaigns with daily optimizations.
• Creative Optimization: Lead A/B tests and collaborate with the creative team to improve CTR, CVR, and CPA.
• Product Feed & Merchandising: Ensure health and hygiene of product feeds for PDP and landing pages.
• Measurement & Reporting: Implement tracking systems such as GA4, Google Tag Manager, and build performance reports.
• Cross-Functional Collaboration: Work with Lifecycle and CRO teams to align paid acquisition with broader growth objectives.
• Market Monitoring & Testing: Stay updated with competitive trends and test new channels and betas.
• Agency & Freelance Management: Oversee external agencies or freelancers to maintain best practices.

Qualifications

5+ years of performance marketing experience managing seven-figure annual budgets for DTC/eCommerce brands. Must have hands-on expertise in Google Ads and Meta Ads along with strong quantitative and technical skills in GA4, Google Tag Manager, and BI tools.

What Success Looks Like

Achieving scalable, profitable growth through continuous optimization, creative innovation, and effective cross-functional collaboration.

Opportunity & Application Process

Join a rapidly growing company in the natural products industry. To apply, complete the application form and record a video showcasing your skills.

Key skills/competency

• Performance Marketing
• Paid Media
• DTC
• Google Ads
• Meta Ads
• GA4
• Budget Management
• Optimization
• Analytics
• Creative Testing