Paid Search Specialist
@ Scale Army Careers

Hybrid
$90,000
Hybrid
Full Time
Posted 1 day ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXXX***** @scalearmycareers.com
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Job Details

Role Overview

The Paid Search Specialist at Scale Army Careers will lead search engine marketing efforts for a fast-growing e-commerce brand focused on wellness and herbal products. This role combines data-driven marketing with creative execution to drive growth, optimize performance, and expand the product portfolio in competitive markets.

Key Responsibilities

  • Campaign Management & Optimization: Manage and optimize Google Ads and YouTube campaigns, launch SEM campaigns, monitor performance, and improve ROAS, CTR, and conversion rates.
  • Technical & Platform Management: Oversee Google Merchant Center, ensure policy compliance, troubleshoot issues, and support YouTube advertising efforts.
  • Analysis & Reporting: Conduct keyword research, competitive analysis, and prepare detailed performance reports for stakeholders.
  • Collaboration & Creative Support: Work with creative and production teams to develop high-converting ad creatives and landing pages.
  • Additional paid marketing responsibilities as needed.

Qualifications

  • 1–2+ years managing Google Ads in e-commerce, agency, or in-house settings.
  • Expertise in Google Ads, Merchant Center, GA4 and Google Tag Manager.
  • Proficiency with Shopify, keyword research tools, competitive platforms, and Google Sheets/Scripts.
  • Experience with AI platforms and automation in SEM.
  • Bachelor’s Degree in Business Administration, Marketing or related field.
  • Detail-oriented with strong time management skills and sense of urgency.
  • Passion for wellness and herbal medicine.

What Success Looks Like

Success in this role means achieving market-leading impression share through optimized Google Ads and YouTube campaigns, scaling SEM campaigns for measurable growth, ensuring smooth technical operations, and delivering actionable insights to stakeholders.

Opportunity

This role offers the chance to shape marketing strategies in an innovative e-commerce brand loved by customers. Work remotely with a collaborative team and take full ownership of paid search campaigns.

Application Process

To be considered for this role, applicants must complete the application form and record a video showcasing their skill sets.

Key skills/competency

  • Google Ads
  • SEM
  • Campaign Optimization
  • Data-Driven
  • Technical Troubleshooting
  • Google Merchant Center
  • Google Tag Manager
  • Analytics
  • E-commerce
  • Collaboration
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How to Get Hired at Scale Army Careers

🎯 Tips for Getting Hired

  • Customize your resume: Highlight Google Ads expertise and technical skills.
  • Research Scale Army Careers: Understand their wellness and e-commerce focus.
  • Prepare examples: Showcase data-driven campaign successes.
  • Practice technical questions: Brush up on SEM metrics and Google platforms.

📝 Interview Preparation Advice

Technical Preparation

Review Google Ads fundamentals and demo campaigns.
Familiarize with Google Merchant Center workload.
Practice data analysis using GA4 and Sheets.
Test SEM tools and keyword research techniques.

Behavioral Questions

Describe a challenging campaign scenario.
Explain your time management strategies.
Discuss collaboration with creative teams.
Share an instance of rapid problem solving.

Frequently Asked Questions