Outbound Growth Lead
Scale Army Careers · Western Africa
- Hybrid
- Contract
- $120,000 / year
- Western Africa
Job highlights
- Build and own company's outbound engine.
- Focus on generating qualified pipeline.
- Utilize tools like Apollo, Clay, AI.
- Requires strong autonomy and ownership.
- Opportunity to shape growth from scratch.
About the role
Outbound Growth Lead
Scale Army Careers is seeking an Outbound Growth Lead to build and own the outbound engine for an AI-native company focused on workforce enablement, consulting, and building scalable systems for AI integration. This role is critical for driving predictable, high-performing outbound results to support the company's growth phase.
Role Overview
The Outbound Growth Lead will be responsible for developing and managing the company’s outbound strategy from inception to execution. This is a self-directed, pipeline-focused position where success is quantified by key performance indicators such as meetings booked, conversion rates, and the scalability of outbound operations.
Key Responsibilities
Outbound & Pipeline Generation
- End-to-end ownership of the outbound motion, encompassing strategy, execution, and ongoing optimization.
- Identification of target personas and market segments across various industries.
- Execution of multi-channel outbound campaigns, including email, LinkedIn, events, and list reactivation initiatives.
- Generation of qualified sales pipeline and booking meetings for the founder/closer.
Systems & Workflow Development
- Building and maintaining the outbound infrastructure utilizing tools like Apollo, Clay, LinkedIn, and data enrichment platforms.
- Implementing automation and AI-driven solutions to enhance workflow efficiency and scalability.
- Continuous refinement of targeting strategies, sales sequences, and messaging frameworks.
Messaging & Qualification
- Crafting compelling outbound copy designed to maximize engagement and response rates.
- Conducting initial qualification calls to assess prospect fit and gather essential market insights.
- Ensuring a seamless transition of qualified opportunities to the founder for deal closure.
Performance & Optimization
- Monitoring and owning key outbound performance metrics, including meetings booked, reply rates, and conversion rates.
- Conducting systematic A/B testing across various channels, messaging approaches, and target demographics.
- Identifying and scaling the most effective acquisition channels and strategies.
Qualifications
Experience
- Demonstrated success in building outbound systems from the ground up.
- In-depth understanding of multi-channel outbound sales strategies.
- Proven ability to work autonomously with minimal supervision.
- Prior experience in B2B services, consulting, or partnerships is advantageous.
- Experience engaging with diverse personas and across multiple verticals is preferred.
Skills
- Exceptional written communication skills with a strong focus on driving conversions.
- A systematic, process-oriented approach to building and documenting operational workflows.
- High degree of self-direction and accountability for achieving results.
- Strong analytical capabilities for performance testing, measurement, and optimization.
- Proficiency with outbound sales tools such as Apollo, Clay, and similar platforms.
- Adeptness at utilizing AI tools to augment outbound workflows and automation efforts.
- Excellent judgment in prioritizing activities that yield the highest pipeline impact.
What Success Looks Like
- Establishment of a well-defined outbound system with clear channels and documented workflows.
- Consistent delivery of a qualified sales pipeline.
- Identification and validation of top-performing customer acquisition channels.
- Close collaboration with the founder on lead quality and conversion benchmarks.
- Demonstration of the initial stages of a scalable and repeatable outbound growth engine.
Opportunity
This role presents a unique chance to construct and lead an entire outbound growth engine for an AI-native company from its foundational stages. You will exercise complete control over strategy and execution, directly contributing to revenue expansion and the creation of scalable systems that will shape the company's future customer acquisition processes.
Application Process
To be considered for this role, please follow these steps:
- Complete the application form.
- Record a video demonstrating your relevant skill sets.
Key skills/competency
- Outbound Sales
- Pipeline Generation
- Sales Strategy
- B2B Sales
- Apollo.io
- Clay
- AI Tools
- Lead Qualification
- Sales Operations
- Remote Work
Skills & topics
- Outbound Sales
- Growth Lead
- Sales
- B2B
- Pipeline Generation
- Apollo.io
- Clay
- AI
- Remote
- Lead Generation
How to get hired
- Tailor your resume: Highlight experience building outbound systems from scratch and proficiency with tools like Apollo and Clay.
- Showcase AI skills: Emphasize your ability to leverage AI tools for outbound automation and efficiency in your application and video.
- Prepare your video: Record a compelling video demonstrating your skills, focusing on your ability to drive pipeline and operate autonomously.
- Understand the client: Research the AI-native company's focus on workforce enablement and consulting to align your application with their mission.
- Highlight remote success: Demonstrate a proven track record of working independently and delivering results in a remote setting.
Technical preparation
Master Apollo and Clay for outreach.,Practice writing high-converting outbound copy.,Build automated workflows using AI tools.,Develop A/B testing strategies for messaging.
Behavioral questions
Describe building an outbound system.,How do you work autonomously?,How do you prioritize high-impact tasks?,Share a time you optimized a process.
Frequently asked questions
- What is the work arrangement for the Outbound Growth Lead role at Scale Army Careers?
- The Outbound Growth Lead position is fully remote. Candidates must be available to work during U.S. business hours, specifically 9 AM - 5 PM EST, to align with client needs.
- What are the primary responsibilities of an Outbound Growth Lead?
- The Outbound Growth Lead is responsible for building and owning the entire outbound sales engine from strategy to execution, focusing on generating qualified pipeline through multi-channel outreach and optimizing performance metrics.
- What specific tools are mentioned for the Outbound Growth Lead position?
- The role requires familiarity with tools such as Apollo, Clay, LinkedIn, and other relevant enrichment platforms, with an emphasis on leveraging AI tools to enhance outbound workflows.
- What qualifications are essential for the Outbound Growth Lead at Scale Army Careers?
- Essential qualifications include proven experience building outbound systems from scratch, strong autonomy, excellent written communication for conversion, analytical skills for optimization, and familiarity with key outbound sales tools.
- What is the application process for this Outbound Growth Lead role?
- To apply, candidates must fill out the application form and record a video that showcases their relevant skill sets for the Outbound Growth Lead position.
- Which regions are eligible for the Outbound Growth Lead position?
- This role is open to candidates located in LATAM, Africa, and Eastern Europe, provided they can work during U.S. business hours.
- How is success measured for the Outbound Growth Lead?
- Success is measured by outcomes such as the number of qualified meetings booked, conversion rates from outreach, and the overall scalability and repeatability of the outbound engine.
- Is experience in AI specific to this Outbound Growth Lead role?
- While the client company is AI-native, the role emphasizes leveraging AI tools to enhance outbound workflows and automation rather than requiring AI development expertise. Familiarity with AI tools is highly beneficial.