Media Buyer

About Scale Army Careers

We’re a fun team looking to hire an analytical marketer who is early in their career and is excited to learn from smart people in an incredibly fast-paced environment. In this role, you’ll work underneath a Marketing Manager to optimize our paid advertising channels. This position is ideal for someone with 1-2 years of experience in paid ads who is eager to apply their expertise to platforms such as Meta, X, Google and LinkedIn. You'll also be working deeply in our CRM (HubSpot) and alongside our creative + content teams and will be responsible for helping to understand and track attribution cross-platform.

Key Responsibilities of a Media Buyer

• Develop and execute paid advertising campaigns across various digital platforms.
• Analyze conversion events using Google Analytics to inform campaign strategies.
• Utilize Google Tag Manager to deploy tracking tags and manage marketing data.
• Create compelling ad materials and write effective ad copy.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Dive into our CRM and help understand channel attribution.
• Work alongside the creative team to get assets made.
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.
• Help the team get landing page tests over the line that you'll run conversion tests on.

Career Growth

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Associate position, focusing on performance marketing and analytics.

Qualifications for the Media Buyer Role

• 1-2 years of experience in managing paid advertising campaigns.
• Proficient in Google Analytics and Google Tag Manager for tracking and data management.
• Ability to create visually appealing ad creatives and write effective ad copy.
• Skilled in analyzing, tracking, and reporting on campaign metrics.
• Proficient in using formulas in Google Sheets.
• Knowledgable in a CRM (preferably HubSpot).
• Strong communication skills and the ability to work effectively in a remote environment.
• Speak quickly. Everyone on our team is a fast-talker. This matters to us :)

Location and Work Arrangement

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Key skills/competency

• Paid Advertising
• Campaign Management
• Google Analytics
• Google Tag Manager
• Ad Copywriting
• Performance Marketing
• Data Analysis
• CRM (HubSpot)
• Attribution Tracking
• Conversion Optimization