Marketing & Copywriting Assistant

Role Overview: Marketing & Copywriting Assistant

As a Marketing & Copywriting Assistant at Scale Army Careers, you will be supporting a well-established food blog with over 800 approachable recipes. This role is crucial for day-to-day content operations, encompassing writing, content optimization, newsletter support, and social media scheduling. It requires strong writing skills, a foundational understanding of SEO, and the ability to leverage AI tools effectively to enhance, not replace, creativity. The ideal candidate will be organized, detail-oriented, and adept at balancing structured workflows with creative output in a collaborative environment.

Key Responsibilities

Content Scheduling & Management

• Schedule content across major platforms, including Facebook (via Meta Business Suite), Pinterest, TikTok, Instagram, and YouTube.
• Utilize scheduling tools to prepare and organize upcoming posts, supporting engagement and community-building efforts.
• Maintain a consistent posting calendar, ensuring timely and accurate delivery of all scheduled content.

Writing & Copy Editing

• Write and edit both short-form and long-form content, such as blog posts, email newsletters, YouTube video scripts, and social media captions.
• Repurpose content efficiently across various platforms, maintaining clear messaging consistent with the brand voice and tailored for specific reader segments.
• Employ AI tools like ChatGPT and Gemini to aid content creation, diligently revising outputs to meet high editorial and SEO standards.
• Apply fundamental SEO principles, including strategic keyword usage, appropriate headers, and compelling meta descriptions, always prioritizing the reader experience.

Content Optimization & SEO

• Update and optimize existing blog content in line with current SEO best practices, focusing on improved readability, formatting, and keyword alignment.
• Assist in the formatting of new recipe posts, enhancing internal linking, and identifying opportunities to expand content based on reader interest or seasonal trends.
• Conduct light keyword research and integrate findings into ongoing SEO initiatives and new content development.

Process Execution & Team Collaboration

• Adhere to detailed checklists and Standard Operating Procedures (SOPs) to ensure consistent quality across all content deliverables.
• Actively collaborate on weekly and monthly priorities, including YouTube planning, content scheduling, and campaign execution.
• Participate in training and onboarding, demonstrating flexibility toward evolving workflows and strategic adjustments.
• Occasionally track post performance using Google Analytics and platform-specific insights to inform future optimization strategies.

Qualifications

Experience

• 2+ years of experience in digital marketing, copywriting, or content creation for blogs, newsletters, or social media.
• Proficiency with Meta Business Suite (required).
• Working knowledge of SEO best practices and Google Analytics.
• Experience with Trello or similar project management tools preferred.

Skills

• Native-level English proficiency with a warm, clear, and reader-focused writing style.
• Strong understanding of SEO fundamentals, including keyword integration and content formatting.
• Comfortable integrating AI writing tools into workflows without overreliance.
• Detail-oriented with the ability to consistently follow checklists while managing multiple tasks.
• Fast learner who adapts well to shifting priorities and evolving processes.
• Collaborative yet capable of working independently and maintaining clear communication.
• Strong organizational skills to maintain consistent publishing schedules.
• Interest in cooking, home cooking culture, or Mediterranean-style cuisine highly desirable.

What Success Looks Like

• Social media content and weekly newsletters are consistently prepared and scheduled on time.
• Blog posts and recipes are updated and optimized according to SEO and reader experience standards.
• Writing remains clean, empathetic, and aligned with the brand voice.
• Demonstrates a strong independent work ethic while staying connected to the team and contributing to a calm, efficient workflow.
• Possesses the ability to adjust quickly when priorities shift.

Opportunity

This is a unique opportunity to join a small, passionate team dedicated to empowering readers in the kitchen. You will gain comprehensive hands-on experience across the entire content marketing lifecycle, from creation and optimization to scheduling and performance analysis. If you appreciate thoughtful writing, thrive in structured environments, and are adaptable to a dynamic digital landscape, this role offers significant creative contribution within a supportive and purpose-driven setting.

Key skills/competency

• Content Marketing
• Copywriting
• SEO Optimization
• Social Media Management
• Meta Business Suite
• AI Writing Tools
• Google Analytics
• Content Scheduling
• Editorial Standards
• Keyword Research