Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Scale Army Careers is seeking a Lifecycle Marketing Specialist to build and optimize comprehensive marketing funnels connecting a large social following to various revenue streams, including courses, consultations, and products. This role will collaborate cross-functionally with the team to drive growth through strategic email marketing, segmentation, and automation.

Key Responsibilities

Email Marketing & Automation

• Set up and manage Klaviyo campaigns, flows, and segmentation strategies from scratch.
• Design and execute email sequences for course launches, consultation bookings, and product promotions.
• Create automated nurture sequences that guide followers through different buyer journeys.

Funnel Strategy & Optimization

• Build comprehensive funnels connecting Instagram followers to email lists and revenue streams.
• Develop lead magnets and opt-in strategies using tools like ManyChat for Instagram DM automation.
• Create and optimize landing pages and conversion paths for different audience segments.
• Design VSL funnels and webinar sequences for course sales and high-ticket services.

Community Segmentation & Analysis

• Segment followers based on interests (skincare, wellness, TCM, etc.).
• Analyze audience data to identify monetization opportunities across different platforms.
• Track and report on funnel performance, conversion rates, and revenue attribution.
• Integrate data from multiple platforms to create cohesive customer journeys.

Course & Product Marketing

• Support marketing for online courses and educational content.
• Develop launch sequences for new courses and high-ticket consultation packages.
• Create nurture campaigns that move customers between different service tiers.

Qualifications

Experience & Skills

• 3+ years of lifecycle marketing experience, preferably with creators, coaches, or DTC brands.
• Expert-level proficiency in Klaviyo for email marketing and automation.
• Strong experience with Instagram marketing, ManyChat, and social media funnel creation.
• Familiarity with course platforms like Kajabi and webinar funnel strategies.
• Proficiency with AI tools like Claude for optimization.

Industry Knowledge

• Experience working with CPG, beauty, or wellness brands preferred.
• Understanding of the creator economy and how to monetize large social followings.
• Knowledge of DTC buyer journeys and multi-platform customer acquisition.
• Experience with high-ticket service marketing and consultation booking funnels.

What Success Looks Like

• Campaigns resulting in actual revenue.
• Successfully implementing email automation that increases course sales and consultation bookings.
• Building effective segmentation that moves the right audience members to appropriate funnels.
• Achieving measurable improvements in email open rates, click-through rates, and conversion rates.
• Creating seamless integration between social media followers and email marketing systems.
• Generating clear data insights that inform future marketing strategies and audience targeting.

Opportunity

This is an exciting opportunity to work directly with a successful wellness creator who has built an incredible community and is ready to scale her business through strategic marketing automation. If you're passionate about lifecycle marketing, have experience with creator funnels, and want to make a significant impact on a growing wellness brand, apply today to join this dynamic team.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

Key skills/competency

• Lifecycle Marketing
• Email Marketing
• Klaviyo
• Automation
• Funnel Strategy
• Segmentation
• Instagram Marketing
• ManyChat
• DTC Brands
• Creator Economy