Junior Social Media Manager

Junior Social Media Manager

This fully-remote Junior Social Media Manager role at Scale Army Careers is open to candidates based in LATAM, Africa, and Eastern Europe. You will support U.S.-based clients and must be available to work during U.S. business hours, specifically 9 AM – 5 PM EST. This is an exciting opportunity for a motivated and creative individual eager to learn, grow, and contribute in a fast-paced environment.

Role Overview

As a Junior Social Media Manager, you will be responsible for executing social media strategies, creating engaging content, and driving brand engagement across multiple platforms. Key areas include content creation, community interaction, influencer collaboration, and performance optimization to support overall brand growth.

Key Responsibilities

• Content Strategy & Creation
  • Write compelling, on-brand social media copy that connects with target audiences.
  • Create engaging visuals using tools like Canva, with the option to incorporate GPT for content creation (within guardrails).
  • Support the development and execution of the content calendar, ensuring timely and relevant posts.
  • Collaborate on influencer and brand content to promote organic growth.
• Community Engagement
  • Actively engage with the online community across social media platforms, including comments, direct messages, and conversations.
  • Maintain a positive and engaging brand presence by responding to inquiries and driving meaningful conversation.
  • Stay up-to-date on social media trends and incorporate these insights into content creation.
• Influencer Marketing
  • Work with influencers to create authentic, brand-aligned content that strengthens messaging.
  • Leverage AI tools to assist with content creation while maintaining a personal touch.
  • Build and maintain relationships with influencers to boost brand visibility.
• Monitoring & Optimization
  • Track social media performance, adjust strategies, and optimize content for maximum engagement.
  • Use AI and humanizing tools to tailor content and meet platform-specific standards.
  • Consistently evaluate content effectiveness to ensure alignment with brand objectives.

Qualifications

• Experience
  • 1+ years in social media management or related roles, with a focus on content creation and community engagement.
  • Experience with influencer marketing and brand content is a plus.
• Skills
  • Proficiency in Canva or similar design tools, with experience in GPT-assisted content creation.
  • Ability to develop content strategies and execute hands-on content creation.
  • Strong written and verbal communication skills, with fluency in English.
  • Passion for social media and familiarity with American culture.
  • Self-starter mindset: eager to learn, adaptable, dependable, and strong work ethic.

What Success Looks Like

Success in this role means achieving increased brand awareness and meaningful interactions, consistently delivering high-quality, on-brand content, proactive learning and strategic adaptation, and strong collaboration with internal teams and external influencers.

Opportunity

This is a fantastic opportunity for a junior-to-mid-level professional with a passion for social media to play a key role in shaping the brand's digital presence. You will have room to grow and take on additional responsibilities as the brand expands.

Key skills/competency

• Social Media Management
• Content Creation
• Community Engagement
• Influencer Marketing
• Canva
• GPT-assisted Content
• Content Strategy
• Performance Optimization
• Brand Awareness
• English Fluency