Email & Digital Marketing Coordinator

Role Overview: Email & Digital Marketing Coordinator

As the Email & Digital Marketing Coordinator, you will play a crucial role in supporting brand marketing initiatives for a globally recognized leader in functional training. This fully remote position focuses primarily on executing and optimizing email marketing campaigns using Klaviyo, ensuring all customer-facing digital content meets stringent quality standards and aligns perfectly with the brand’s voice and visual identity. You will act as a key liaison across various teams, executing, analyzing, and refining email, SMS, and landing page campaigns in a supportive and collaborative environment.

Key Responsibilities

Email & Digital Content Management

• Execute, build, and QA email and SMS campaigns within Klaviyo, ensuring data accuracy, functional links, and strict adherence to brand standards.
• Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%).
• Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel.
• Maintain familiarity with brand offers and audience (no copywriting required).

Website & Landing Page Support

• Build landing pages using the eCommerce platform (currently Shogun).
• Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across both desktop and mobile devices.
• Assist in updating collection pages to ensure website-wide consistency.

Segmentation & Collaboration

• Ensure accurate inclusion of targeted customer segments within all campaigns.
• Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules.
• Act as liaison to align email and website assets across teams.

Performance Analysis & Optimization

• Review email and SMS performance metrics from dashboards to derive actionable insights.
• Contribute to discussions on layout, subject lines, and preview text, leveraging data to improve engagement.

Asset & Brand Management

• Stay up to date with Canto for image management and brand assets.
• Support the review process for internal marketing requests.

Qualifications

Experience

• 2–4 years of experience in email marketing, preferably using Klaviyo.

Skills

• Data-driven strategic mindset with the ability to analyze performance metrics.
• Creative instincts to generate ideas and effectively repurpose content.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Familiarity with the fitness industry is a plus.
• Understanding of brand offers and target audience (no copywriting required).
• Highly organized and proactive, with a focus on maintaining brand consistency.
• Collaborative approach with the ability to work effectively across cross-functional teams.
• Analytical mindset with a passion for optimizing digital content.
• Strong understanding of brand identity and customer engagement principles.

What Success Looks Like

• Ensuring all digital content aligns with brand standards and delivers a seamless customer experience.
• Successfully managing execution-focused email and SMS campaigns (80% execution, 20% ideation).
• Collaborating effectively with cross-functional teams to support marketing initiatives.
• Providing actionable insights that optimize campaigns and enhance engagement.

Opportunity

This is an exciting opportunity to join a globally recognized fitness brand and play a central role in shaping its digital communication strategy. You will work alongside supportive, hands-on managers and creative team members while strengthening your expertise in email marketing, campaign execution, and performance optimization. In this collaborative and fast-paced environment, you will gain exposure to cross-functional marketing initiatives and contribute directly to delivering impactful digital experiences that inspire movement and wellness.

Key skills/competency

• Email Marketing
• Klaviyo
• Digital Content Management
• Campaign Execution
• Performance Analysis
• Brand Standards
• Audience Segmentation
• Cross-functional Collaboration
• Landing Page Optimization
• Figma