E-commerce Marketing Copywriter

Role Overview

The E-commerce Marketing Copywriter will develop engaging, conversion-focused email and SMS copy designed to strengthen customer retention and lifecycle marketing performance. This role collaborates closely with design and marketing teams to ensure on-brand messaging that resonates with the outdoor recreation audience and supports long-term customer loyalty.

Key Responsibilities

• Email & SMS Copywriting
  • Write clear, engaging, and conversion-focused copy for email sequences and SMS outreach.
  • Develop messaging that strengthens customer retention and repeat purchase behavior.
• Retention & Lifecycle Campaigns
  • Support nurturing campaigns across lifecycle stages, including welcome flows, repeat purchase prompts, and re-engagement sequences.
  • Contribute to campaign concepts that guide subscribers through retention-focused journeys.
• Graphic-Based Email Collaboration
  • Partner with designers to craft copy for graphic-intensive email layouts that enhance storytelling and engagement.
  • Ensure alignment between written messaging and visual presentation.
• Brand Alignment & Audience Focus
  • Maintain consistent brand voice and tone across all messaging.
  • Create copy that resonates with the outdoor recreation audience, including fishing, hunting, and related lifestyle communities.
• Optimization & Cross-Functional Collaboration
  • Work with the marketing team to align messaging with retention strategy and campaign goals.
  • Use performance insights to iterate and improve open rates, click-through rates, and conversions.
  • Develop effective hooks, subject lines, and campaign angles that drive measurable engagement.

Qualifications

Experience

• 2+ years of experience in email and SMS copywriting, ideally within ecommerce.
• Experience writing graphic-based email copy that supports visual design and engagement.
• Background in retention marketing and lifecycle campaign development.
• Experience working within or marketing to the outdoor recreation industry (fishing, hunting, firearms, etc.).

Skills

• Strong writing skills with the ability to adapt tone and voice to a specific audience.
• Deep understanding of retention marketing principles and customer lifecycle strategy.
• Resourceful and detail-oriented approach, capable of producing high-quality copy with minimal direction.
• Strong collaboration skills when working with design, marketing, and analytics teams.
• Excellent written and verbal English communication skills.
• Analytical mindset with the ability to use performance data to refine and improve messaging.

What Success Looks Like

• Delivery of high-quality, on-brand email and SMS campaigns that increase subscriber engagement and retention.
• Strong open, click, and conversion performance across lifecycle campaigns.
• Deep understanding of customer voice and preferences within the outdoor lifestyle space.
• Effective collaboration with design, marketing, and analytics teams.
• Continuous iteration and measurable improvement based on campaign results.

Opportunity

This is a unique opportunity to join a passionate team focused on building meaningful customer relationships through retention marketing. As the E-commerce Marketing Copywriter, you will directly shape how the brand communicates with its audience and drives long-term loyalty in a thriving ecommerce business. This role offers creative ownership, cross-functional collaboration, and the chance to make a measurable impact on retention performance in a growing remote environment.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

Key skills/competency

• Email Copywriting
• SMS Marketing
• Customer Retention
• Lifecycle Marketing
• Brand Voice
• E-commerce Marketing
• Graphic-Based Copy
• Outdoor Recreation Niche
• Conversion Optimization
• Cross-functional Collaboration