E-commerce Marketing Copywriter
Scale Army Careers
Job Overview
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Job Description
About the Role
Our client is seeking a talented E-commerce Marketing Copywriter to craft compelling email and SMS campaigns that nurture customer relationships, drive engagement, and increase repeat purchases. This role centers on retention-driven marketing and requires experience writing graphic-based email copy aligned closely with brand voice and tone.
They’re looking for a resourceful, audience-savvy writer who understands the outdoor recreation demographic, including fishing, hunting, and related lifestyle communities—and can create messaging that builds long-term loyalty.
What You’ll Do
- Write clear, engaging, conversion-focused copy for email sequences and SMS campaigns
- Develop lifecycle campaigns, including welcome flows, re-engagement sequences, and repeat purchase prompts
- Collaborate with designers to create compelling copy for graphic-intensive email layouts
- Craft strong subject lines, hooks, and campaign angles that drive measurable engagement
- Align messaging with retention strategy and use performance data to refine results
- Maintain consistent brand voice across all customer touchpoints
What You Bring
- 2+ years of experience in e-commerce email and SMS copywriting
- Experience writing graphic-based email copy in collaboration with designers
- Strong understanding of retention marketing and customer lifecycle strategy
- Familiarity with or experience marketing to outdoor recreation audiences (fishing, hunting, firearms, etc.)
- Ability to write persuasive, on-brand copy with minimal direction
- Analytical mindset with the ability to iterate based on open, click, and conversion data
Opportunity
This is a unique opportunity to directly shape how a growing e-commerce brand communicates with its audience and builds long-term customer loyalty. You’ll have creative ownership, cross-functional collaboration, and measurable impact on retention performance, all within a flexible, fully remote environment.
If you’re ready to turn compelling copy into lasting customer relationships, apply today!
Key skills/competency
- E-commerce Copywriting
- Email Marketing
- SMS Marketing
- Retention Strategy
- Customer Lifecycle
- Brand Voice
- Content Creation
- Conversion Optimization
- Data Analysis
- Outdoor Recreation Marketing
How to Get Hired at Scale Army Careers
- Research Scale Army Careers's client: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their e-commerce brand and culture.
- Tailor your resume: Highlight your e-commerce email and SMS copywriting experience, specifically emphasizing retention marketing and work with graphic-based content to align with the E-commerce Marketing Copywriter role.
- Showcase your portfolio: Prepare a strong portfolio demonstrating successful email and SMS campaigns, focusing on measurable results in customer engagement and retention, especially for outdoor recreation brands.
- Prepare for behavioral questions: Be ready to discuss experiences in cross-functional collaboration, using data for iteration, and maintaining brand voice consistently in your copywriting.
- Demonstrate audience understanding: Emphasize your familiarity with the outdoor recreation demographic and how you've successfully created messaging that resonates with niche communities.
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