Digital Marketing Coordinator

About Scale Army Careers' Client

Our client is a premier mountain resort and hospitality company delivering a comprehensive year-round outdoor experience, including skiing, snowboarding, hiking, and leisure activities. They also manage a brewery and multiple tourism-related services. This role supports U.S.-based clients, requiring availability during U.S. business hours (9:00 AM – 5:00 PM EST).

Role Overview: Digital Marketing Coordinator

The Digital Marketing Coordinator will manage digital communications across the client’s resort, brewery, tourism, and golf brands. This fully remote role is responsible for content scheduling, social media management, website updates, and email campaigns, ensuring all platforms remain current, engaging, and aligned with brand standards. Operating independently in a fast-paced, weather-driven environment, this role acts as the digital marketing engine for the portfolio.

Key Responsibilities

• Digital Platform Management: Post and update content across websites and social media platforms for resort, brewery, tourism, and golf brands. Ensure websites and social media accounts are regularly updated with accurate information, including conditions, hours, events, and promotions. Coordinate and send email newsletters and campaigns.
• Content Coordination: Maintain a structured content calendar for timely posting across all platforms and ensure content consistency across all brands.
• Cross-Brand Efficiency: Coordinate content across multiple platforms, repurposing content across resort, brewery, and tourism brands to maximize engagement and ensure cohesive messaging. Maintain a distinct brand voice for the golf brand while aligning with the overall portfolio.

Qualifications

Experience

• 2+ years of digital marketing or social media management experience, preferably in outdoor recreation, hospitality, or tourism.
• Proficiency managing website content using CMS platforms like Squarespace or WordPress.
• Experience coordinating and executing email marketing campaigns.

Skills

• Strong writing and content scheduling skills.
• Highly organized, able to manage multiple accounts and platforms efficiently.
• Proactive, self-directed, and able to operate independently with effective prioritization.
• Comfortable with fast turnaround times in a dynamic, weather-driven environment.
• Passion for outdoor recreation, tourism, and hospitality marketing.
• Photography and videography skills for content creation (preferred).
• Proficiency in Adobe Creative Suite or Canva (preferred).
• Marketing experience within ski, tourism, hospitality, or golf industries (highly advantageous).

What Success Looks Like

• Consistently creating and sharing engaging content across websites, social media, and email campaigns.
• Ensuring all digital platforms remain current with accurate operational updates.
• Streamlining content strategies across brands to maximize engagement and efficiency.
• Maintaining consistent brand voice across platforms while preserving each brand’s unique identity.
• Delivering high-quality content on deadline within a fast-paced hospitality environment.

Opportunity

This is an exciting opportunity to join a growing company in the outdoor recreation and hospitality space. The Digital Marketing Coordinator will play a key role in shaping the digital presence of multiple services, ensuring customers remain engaged and informed throughout the year. This role offers direct impact across the full portfolio, exposure to multiple hospitality brands, and the opportunity to work within a passionate team in a dynamic, fast-moving environment with room to grow.

Key skills/competency

• Digital Marketing
• Social Media Management
• Content Management Systems (CMS)
• Email Marketing
• Content Scheduling
• Brand Standards
• Copywriting
• Organizational Skills
• Outdoor Recreation Marketing
• Hospitality Marketing