Senior Vice President - Brand & Digital Marketing @ SBI Card
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Job Details
About SBI Card
SBI Card is a leading pure-play credit card issuer in India, dedicated to offering a wide range of credit cards that cater to diverse customer needs. With a focus on innovation and digital empowerment, SBI Card inspires customers with a seamless payment experience and rewarding benefits. The company fosters an inclusive work environment where every employee is treated with dignity and respect.
What’s In It For YOU
Enjoy a robust wellness program, extensive rewards, a dynamic team culture, gender neutral policies, and inclusive health benefits including Medical Insurance, Group Term Life Insurance, dental benefits, and more.
Role Purpose
As the Senior Vice President - Brand & Digital Marketing at SBI Card, you will head the brand strategy and communication programs while managing the digital and social media presence of the organization.
Role Accountability
- Develop and manage brand strategy aligned with company vision.
- Define brand standards and ensure consistency across campaigns.
- Plan and execute advertising and digital marketing campaigns.
- Oversee retail visibility, events, sponsorships, and activations.
- Lead digital content strategy and manage communication channels.
- Implement market research for brand health and customer satisfaction.
- Develop PR strategies to build and protect organizational reputation.
- Manage budgeting, invoicing, and marketing payments.
Technical Skills / Experience / Certifications
- Understanding of Media platforms and vehicles.
- Experience managing 360 marketing and digital campaigns.
- Experience with large scale multi-city marketing activations.
- Deep understanding of brand management and creative development.
- Ability to plan strategically and execute operationally.
Competencies Critical to the Role
- Strategic Orientation
- Stakeholder Management
- Analytical Ability
- Customer Orientation
- Detail Orientation
- High Impact Communication
Qualification
MBA in Marketing
Preferred Industry
BFSI
Key skills/competency
Brand Strategy, Digital Marketing, Communication, PR, Content Creation, Media Planning, Retail Activation, Market Research, Stakeholder Management, Analytical
How to Get Hired at SBI Card
🎯 Tips for Getting Hired
- Customize Your Resume: Emphasize digital marketing and brand leadership expertise.
- Research SBI Card: Understand company vision, culture, and recent initiatives.
- Highlight 360 Campaigns: Showcase experience in multi-channel marketing and PR.
- Prepare for Interviews: Be ready to discuss strategic and operational insights.