Growth Marketing Manager
Saters - Middle Management Recruitment · Alicante, Valencian Community, Spain
- On site
- Full-time
- €45,000 / year
- Alicante, Valencian Community, Spain
Job highlights
- Scale qualified lead acquisition via new channels.
- Lead and optimize Meta Ads campaigns for ROI.
- Identify and open new acquisition channels.
- Analyze data for data-driven decisions.
- Implement conversion funnel improvements.
About the role
Growth Marketing Manager
Misión del puesto
Growth Marketing Manager con mentalidad 100% orientada a resultados, cuya principal misión será escalar la captación de leads cualificados a través de nuevos canales, optimización de campañas y apertura de nuevas oportunidades de adquisición. Este rol será clave para impulsar el crecimiento del negocio mediante estrategias eficientes en captación.
Responsabilidades principales
- Diseñar y ejecutar la estrategia global de captación de leads
- Liderar y optimizar campañas en Meta Ads (Facebook & Instagram Ads) con foco en ROI
- Identificar y abrir nuevos canales de captación (portales, afiliación, partners, etc.)
- Escalar campañas existentes maximizando volumen y reduciendo coste por lead (CPL)
- Analizar datos y tomar decisiones basadas en métricas (CAC, ROAS, CPL, LTV)
- Definir y ejecutar estrategia de Branding
- Coordinar equipo interno y agencias externas
- Testear constantemente nuevas creatividades, copies y funnels
- Implementar mejoras en landings y embudos de conversión
- Detectar nuevas oportunidades de mercado y tendencias
Perfil
- Experiencia mínima de 3-5 años en captación digital de leads
- Experiencia demostrable gestionando presupuestos altos en Anuncios online
- Perfil analítico y orientado a resultados.
- Experiencia abriendo nuevos canales de adquisición
- Capacidad para escalar campañas rápidamente
- Conocimiento y manejo de Wordpress
- Mentalidad proactiva, ambiciosa y enfocada a crecimiento
- Se valorará experiencia en sector servicios.
- Residencia en Alicante.
Key skills/competency
- Growth Marketing
- Lead Generation
- Meta Ads (Facebook & Instagram Ads)
- Campaign Optimization
- ROI Analysis
- New Acquisition Channels
- Data Analysis (CAC, ROAS, CPL, LTV)
- Branding Strategy
- Wordpress
- Digital Marketing
Skills & topics
- Growth Marketing Manager
- Lead Generation
- Digital Marketing
- Meta Ads
- Facebook Ads
- Instagram Ads
- Campaign Optimization
- ROI
- CAC
- CPL
- Acquisition Strategy
- Digital Advertising
- Marketing Analytics
- Online Advertising
- Wordpress
- Alicante Jobs
- Marketing Manager
- Performance Marketing
- Customer Acquisition
- Online Lead Generation
How to get hired
- Tailor your resume: Highlight your 3-5 years of lead generation and campaign management experience, emphasizing high budgets and ROI focus.
- Showcase channel expertise: Detail your proven ability to open new acquisition channels and quickly scale campaigns.
- Quantify achievements: Use metrics like CPL, CAC, ROAS, and LTV to demonstrate your analytical and results-oriented approach.
- Emphasize proactivity: Mention your proactive, ambitious mindset and experience with WordPress and conversion funnels.
- Address location: Clearly state your residency in Alicante and any relevant experience in the services sector.
Technical preparation
Master Meta Ads (Facebook/Instagram) campaign management.,Develop expertise in CPL, CAC, ROAS, LTV analysis.,Gain proficiency with WordPress for landing pages.,Practice scaling campaigns and testing creatives.
Behavioral questions
Describe a time you scaled a campaign rapidly.,How do you approach optimizing campaigns for ROI?,Share an example of opening a new acquisition channel.,How do you make data-driven marketing decisions?
Frequently asked questions
- What are the main responsibilities for a Growth Marketing Manager at Saters?
- The Growth Marketing Manager at Saters is primarily responsible for scaling qualified lead acquisition through new channels and optimizing existing campaigns. This includes designing the global lead generation strategy, managing Meta Ads, identifying new acquisition opportunities, analyzing key metrics, and implementing conversion funnel improvements.
- What specific skills are crucial for the Growth Marketing Manager role at Saters?
- Key skills for this role include a strong analytical and results-oriented mindset, demonstrated experience in managing high budgets for online ads, proficiency in opening new acquisition channels, and the ability to scale campaigns rapidly. Knowledge of WordPress and a proactive approach focused on growth are also essential.
- Does Saters require candidates for the Growth Marketing Manager position to reside in Alicante?
- Yes, the job description explicitly states that residency in Alicante is required for the Growth Marketing Manager position.
- What kind of experience is Saters looking for in a Growth Marketing Manager candidate?
- Saters is seeking candidates with a minimum of 3-5 years of experience in digital lead generation, with a proven track record of managing significant advertising budgets. Experience in opening new acquisition channels and a data-driven approach to campaign optimization are highly valued.
- How important is data analysis for the Growth Marketing Manager role at Saters?
- Data analysis is critically important. The role requires making decisions based on key metrics such as CAC, ROAS, CPL, and LTV to ensure campaign effectiveness and drive business growth.
- Will a Growth Marketing Manager at Saters work with specific ad platforms?
- Yes, the role specifically mentions leading and optimizing campaigns on Meta Ads, which includes Facebook and Instagram Ads, with a strong focus on ROI.
- Is there an opportunity to explore new markets and trends in this Growth Marketing Manager role?
- Absolutely. A key responsibility is to detect new market opportunities and trends, which is vital for developing and executing effective growth strategies.
- What is the primary goal of the Growth Marketing Manager at Saters?
- The primary goal is to scale the acquisition of qualified leads through efficient strategies, thereby driving business growth. This involves optimizing campaigns and exploring new avenues for customer acquisition.