Product Marketing Manager - SAP Business Technology Platform, SAP Integration Suite
SAP · Palo Alto, CA
- On site
- Full-time
- $201,300 / year
- Palo Alto, CA
Job highlights
- Market SAP Integration Suite and BTP platform capabilities.
- Develop positioning, messaging, and digital storytelling.
- Drive product innovation and commercial outcomes.
- Create thought leadership and enablement content.
- Collaborate with cross-functional teams for growth.
About the role
About SAP and the Role
At SAP, we help the world run better by empowering our employees to bring their best. We are builders touching over 20 industries and 80% of global commerce. This is a challenging yet meaningful role where you can be yourself, prioritize wellbeing, and truly belong. You'll find opportunities for constant learning, skill growth, great benefits, and a supportive team.
What You'll Market
This role is 100% focused on Product Marketing for SAP Integration Suite, a key component of SAP Business Technology Platform (BTP). BTP powers applications, data, and AI to drive customer business forward by integrating, automating, extending, and building AI-supported business applications and processes across enterprises. As the market-facing expert, you will translate market insights into compelling positioning, digital experiences, and go-to-market strategies to increase awareness, adoption, and growth.
Key Impact And Outcomes
- Own market and TAM insights for SAP Integration Suite to shape strategy and roadmap decisions.
- Create and execute clear positioning, messaging, and digital storytelling to increase awareness, adoption, and engagement.
- Drive product innovation and commercial outcomes by validating use cases and defining value propositions.
- Produce thought leadership, analyst briefings, and field enablement content to accelerate sales.
- Collaborate across Marketing, Product, Sales, and Engineering to drive measurable growth for SAP’s cloud capabilities.
- Support SAP Integration Suite specific programs and initiatives, such as AI feature awareness, competitive takeout, commercial optimization, and channel expansion.
What You Bring
- Bachelor’s degree in technology/engineering or equivalent, with B2B marketing experience.
- 3–5 years in product marketing or product management for B2B software, including content creation.
- Hands-on experience with platform technologies (BI/analytics, AI/automation, integration, app‑dev tools) and cloud models (IaaS, PaaS, SaaS).
- Familiarity with enterprise application vendors (e.g., SAP, Oracle, Salesforce, Workday).
- Analytical, outcome-focused mindset with the ability to translate market insight into value propositions and GTM execution.
- Excellent writing skills and proven ability to manage multiple projects across cross-functional teams.
- Track record of building and sustaining customer and partner relationships; comfortable working in international teams.
Preferred Skills
- Exceptional presentation skills for articulating complex topics to senior-level audiences.
- Ability to analyze customer needs, synthesize requirements, and drive execution.
- Strong collaboration and relationship-building skills across functions.
Where You Belong
Join a dynamic and forward-thinking team of storytellers, strategists, and technologists passionate about enterprise innovation. You'll work at the intersection of product, customer, and market, crafting compelling narratives and driving global go-to-market strategies for SAP's transformative platform capabilities. Gain hands-on experience and learn from talented marketers with proven success across industries.
Key Information
- Location: Hybrid, Palo Alto, CA
- Work Arrangement: Hybrid (3 days in-office)
- Target Annual Compensation: $131,000 - $271,600 USD
- Employment Type: Regular Full Time
Key skills/competency
- Product Marketing
- SAP Business Technology Platform
- SAP Integration Suite
- B2B Marketing
- Cloud Computing
- Go-to-Market Strategy
- Market Analysis
- Content Creation
- Sales Enablement
- Enterprise Software
Skills & topics
- Product Marketing Manager
- SAP
- BTP
- Integration Suite
- Palo Alto
- Hybrid
- B2B Marketing
- Cloud Platform
- Go-to-Market
- Marketing Strategy
- Content Creation
- Sales Enablement
- Enterprise Software
- Technology Marketing
How to get hired
- Tailor your resume: Highlight B2B product marketing experience, platform technologies, and SAP/enterprise software familiarity.
- Showcase impact: Quantify achievements in market analysis, GTM strategy, and content creation for B2B software.
- Prepare for technical questions: Be ready to discuss cloud models, integration technologies, and BTP.
- Demonstrate collaboration: Provide examples of working with cross-functional teams and building relationships.
- Research SAP's culture: Understand their focus on innovation, customer success, and inclusion.
Technical preparation
Review SAP BTP and Integration Suite features.,Understand IaaS, PaaS, SaaS cloud models.,Prepare to discuss AI/automation in enterprise.,Familiarize with major enterprise application vendors.
Behavioral questions
Describe a successful GTM strategy you developed.,How do you translate market insights into action?,Share an example of cross-functional collaboration.,How do you handle managing multiple projects?
Frequently asked questions
- What is the compensation range for the Product Marketing Manager role at SAP?
- The targeted annual compensation range for this Product Marketing Manager position at SAP is $131,000 to $271,600 USD. The final offer will depend on factors like education, skills, experience, and the scope of the role.
- What is the work arrangement for this Product Marketing Manager position at SAP?
- This is a hybrid role based in the SAP Palo Alto office. Employees are expected to work in the office with their team three days per week.
- What specific product will this Product Marketing Manager focus on?
- This role is 100% focused on product marketing needs for SAP Integration Suite, a part of the SAP Business Technology Platform (BTP).
- What are the key responsibilities of the Product Marketing Manager at SAP?
- Key responsibilities include owning market insights, creating positioning and messaging, driving GTM strategies, producing thought leadership content, and collaborating with cross-functional teams to achieve measurable business growth for SAP's cloud capabilities.
- What qualifications are required for the Product Marketing Manager role?
- A Bachelor's degree in a technology/engineering field (or equivalent) is required, along with 3-5 years of B2B product marketing or product management experience, hands-on experience with platform technologies and cloud models, and familiarity with enterprise application vendors.
- What are some preferred skills for this SAP marketing position?
- Preferred skills include exceptional presentation abilities, the capacity to analyze customer needs and drive execution, and strong collaboration and relationship-building skills across different functions.
- How does SAP approach AI in its recruitment process for roles like Product Marketing Manager?
- SAP utilizes AI responsibly in its recruitment process and provides guidelines for ethical usage. Adherence to these guidelines is important for candidates during the hiring process.
- What kind of professional growth opportunities does SAP offer for a Product Marketing Manager?
- SAP offers constant learning, skill growth, and career acceleration. The Product Marketing team provides opportunities to deepen expertise, expand strategic thinking, and grow influence in the tech space.