Product Marketing Manager

About SAP

SAP helps the world run better by bringing out the best in our people. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging but matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. We offer constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You'll Build

The software market for EPM and planning solutions is growing and evolving rapidly as organizations rely on Cloud-based solutions as a part of their digital transformation. In this role as a Product Marketing Manager for EPM and planning, your primary focus is to be a market, audience, and subject matter expert in this focus domain. There are touchpoints to emerging technology trends such as AI and Data & Analytics platforms. We target key buyers and users in the office of the CFO, and in Corporate Reporting and Planning teams in particular. You will act as a subject matter expert with a clear focus on understanding the existing market and identifying new opportunities. You will manage the communications processes that explain the value of SAP solutions to EPM leaders, including creating a digital customer journey. To achieve this, you need to tell great stories based on compelling positioning & messaging. As a spokesperson for your product area, you will communicate with internal product management and engineering teams, internal sellers, as well as external audiences including engagement with customer and partner groups, analyst and press. You will help develop the specific messaging that will resonate with our buyers.

What You’ll Do

• Market and Business Situation: Understand the product area, including total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.
• Manage the release announcement process: Define value positioning and messaging framework, branding, public roadmap and website updates.
• Create attractive commercial offers: Collaborate in defining the packaging, pricing, and licensing plans for the solution.
• Deliver a high-quality digital customer journey: Ensure excellence in content and storytelling for your product area. Collaborate with cross-marketing discipline teams to maximize customer engagement.
• Enable sales teams and partners: Collaborate with field experts and deliver sales enablement content for your area.

What You Will Bring

• Master’s / MBA degree (or equivalent) in finance, business, or marketing.
• Ideal candidates should have 8-10 years of product marketing or product management experience in the B2B software industry or experience as an EPM professional.
• Ideal candidates should have 8-10 years of experience in content creation of strategic and customer-facing assets.
• Strong business understanding of key finance, planning and EPM processes.
• Strong understanding and usage experience with enterprise software.
• Solid grasp of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Workday or best of breed providers for EPM.
• Analytical and strategic mindset, innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal.
• Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams.
• Track record of building strong customer and/or partner relationships.

Meet Your Team

The SAP Finance and Spend Product Marketing organization creates compelling positioning, messaging, and content to help buyers buy and sales sell. The team acts as buyer and market experts - influencing and supporting solution innovations, marketing strategies, integrated demand programs, and external company perception.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 220200 - 374200(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits. AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 449098 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:

Key skills/competency

• Product Marketing
• EPM and Planning Solutions
• B2B Software
• Content Creation
• Finance and Planning Processes
• Enterprise Software
• Cloud Computing
• Analytical Skills
• Strategic Thinking
• SAP