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Director of AI Product Marketing - AI Foundation

SAP

Bellevue, WAOn Site

Original Job Summary

Overview

SAP helps the world run better by enabling employees to bring out their best. In the role of Director of AI Product Marketing - AI Foundation, you will lead the marketing strategy for SAP’s cutting-edge enterprise AI platform.

Summary

SAP is at the forefront of AI-driven transformation. The AI Foundation platform leverages Generative AI, large language models, and advanced orchestration to redefine business productivity.

The Role

As the Director of AI Product Marketing - AI Foundation, you will:

  • Define and execute the strategy for AI Foundation.
  • Create compelling messaging and storytelling for enterprise customers.
  • Develop high-quality demonstrations and marketing content.
  • Lead cross-functional collaboration with product, sales, and engineering teams.
  • Track AI trends and influence both product roadmap and marketing strategy.

Experience & Skills

Experience in B2B product marketing for AI-powered or cloud-based solutions with a knack for storytelling and translating technical concepts for business leaders. Developer marketing and content creation skills are essential.

Locations & Benefits

Available locations include Bellevue, Palo Alto, New York City, and Newtown Square. SAP offers a collaborative culture, flexible work models, and extensive learning and development benefits.

Key skills/competency

  • AI
  • Product Marketing
  • Enterprise Solutions
  • Messaging
  • Storytelling
  • B2B Marketing
  • Developer Marketing
  • Content Creation
  • Strategy
  • Collaboration

How to Get Hired at SAP

🎯 Tips for Getting Hired

  • Research SAP's culture: Study their mission, values, and employee testimonials.
  • Tailor your resume: Highlight AI and marketing expertise.
  • Showcase accomplishments: Use data-driven examples in projects.
  • Prepare for interviews: Focus on technical and strategic questions.

📝 Interview Preparation Advice

Technical Preparation

Review enterprise AI market trends.
Study generative AI and cloud solution case studies.
Learn SAP AI product technical documentation.
Practice data-driven marketing analysis techniques.

Behavioral Questions

Describe a challenging cross-team project.
Explain a time you managed stakeholder feedback.
Discuss adapting strategies in evolving markets.
Share an experience leading a diverse team.