Digital Selling and Customer Acquisition Working Student

About SAP

At SAP, we help the world run better. We keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Role: Digital Selling and Customer Acquisition Working Student

In this role, you’ll contribute to extending SAP’s market reach by helping to generate new business opportunities and nurturing potential customers across the region. You’ll play a key role in connecting with prospects, understanding their challenges, and supporting the sales team in turning interest into impactful opportunities. Your efforts will support digital transformation across industries, empowering companies to grow sustainably and achieve meaningful outcomes.

Key Responsibilities

• Learn how to execute targeted outbound campaigns via phone, chat, and email to identify and qualify potential leads
• Support the team in accelerating the sales pipeline by re-engaging with discontinued, disqualified, or aged leads
• Collaborate with marketing and sales colleagues to plan and execute lead-generation activities, ensuring effective territory coverage and campaign follow-up
• Manage and qualify leads using SAP’s global standards, and hand over the qualified opportunities to Sales and Partners for further engagement
• Regularly review lead progression and provide feedback to improve campaign effectiveness
• Learn to work with partners and co-driving demand generation in Partner Led Territories
• Participate in training and enablement sessions to enhance your skills in demand generation, communication, and SAP’s solutions

What We Look For

• Current University or equivalent College Bachelor student in Germany in fields like Business Administration, Management, Sales, Marketing, Data/Process Management, or IT/Digital Transformation
• Proficiency in English and German is a must
• Preferably bring Digital (Remote) Experience, specifically in Social Selling and/or Customer Centric Selling (Calling)
• You are a creative and competitive personality who takes initiative, perseveres, and stays curious

Your application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

Where You'll Thrive

The Digital Sales Development team for Partner-Led Territories guides and develops customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing a pipeline of sales opportunities. Our teams work closely with partners and have a clear focus on Midmarket and New Customers for SAP. Working from the Walldorf office is required once a week.

About SAP

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

Inclusion at SAP

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

Accessibility & AI Usage

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process.

Key skills/competency

• Lead Generation
• Customer Acquisition
• Sales Development
• Outbound Campaigns
• CRM Management
• Digital Selling
• Social Selling
• Partner Collaboration
• Communication Skills
• German Language (Bilingual)