Digital Marketing Expert - Event Digital Experience Strategy

Digital Marketing Expert - Event Digital Experience Strategy at SAP

We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

About The Role

We are seeking a Digital Marketing Expert - Event Digital Experience Strategy who is a strategic visionary and subject matter expert in user experience best practices for event digital experiences. This role requires deep expertise in virtual and in person events, with the ability to define, execute and optimize digital event digital experience strategies that enhance attendee engagement and drive measurable outcomes.

The ideal candidate is an experienced professional with a strong grasp of business requirements gathering, cross-functional collaboration, digital experience strategy and technical delivery. You’ll play a key leadership role in shaping how we connect with audiences through virtual, hybrid, and in-person event experiences. By working closely with Global Events, IT, design, MAQs and content teams, you ensure that the tools and processes you develop are user-centric and aligned with the organization's goals.

Key Responsibilities

• Serve as a subject matter expert (SME) in digital marketing strategy with a focus on user experience for event platforms.
• Lead the design and optimization of digital event experiences with a focus on usability, personalization, and measurable outcomes.
• Collaborate with internal stakeholders to gather, assess, and translate business requirements into strategic event marketing and technology solutions.
• Act as a digital event experience expert, leveraging knowledge of event programs, digital capabilities, reporting, user journeys, and personalization.
• Drive innovation in digital event experiences, identifying opportunities for optimization, automation, and performance improvement.
• Provide thought leadership and vision for digital transformation within event marketing.
• Guide cross-functional teams with clear communication, organizational excellence, and strong leadership during all project phases.
• Build and maintain strong relationships with stakeholders, offering empathetic yet strategic guidance, even in high-pressure or complex situations.
• Act as the liaison between requirement owners and IT, articulating requirements clearly and concisely.
• Develop and manage the Digital Experience roadmap, prioritizing features and enhancements based on strategic importance and expected impact.
• Stay up to date on the latest trends in digital marketing, event technology, and user experience best practices.

Qualifications

• 5+ years of experience in digital marketing, event marketing, or user experience strategy.
• Proven expertise event platforms, including setup, integrations, reporting, and optimization.
• Strong understanding of digital user experience design, particularly for event lifecycle and engagement.
• Demonstrated ability to gather business requirements and translate them into actionable digital strategies.
• Exceptional communication, collaboration, and interpersonal skills.
• Strong project management and organizational capabilities.
• Ability to manage and resolve complex issues with a solution-oriented mindset.
• Visionary approach to experience design, always seeking ways to optimize and elevate user interaction and outcomes.

Preferred Qualifications

• Experience in B2B enterprise event marketing.
• Proven expertise in the RainFocus platform and Adobe AEM, including setup, integrations, reporting, and optimization.
• Familiarity with other marketing technologies and CRMs (e.g., Marketo, Salesforce).
• User experience or design thinking certifications a plus.
• Agile or project management certifications (PMP, Scrum) are a bonus.

Key skills/competency

• Digital Marketing
• Event Strategy
• User Experience (UX)
• Event Platforms
• B2B Marketing
• Project Management
• Digital Transformation
• Stakeholder Management
• Requirements Gathering
• Personalization