Search Engine Marketing Specialist
@ Sanford Health

Ia Municipal Unit, Aegean, Greece
On Site
Full Time
Posted 4 days ago

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Email Hiring Manager

XXXXXXXXX XXXXXXXXXXX XXXXXXXXXX****** @sanfordhealth.org
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Job Details

About the Role

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. The Search Engine Marketing Specialist is responsible for planning, implementing and managing the overall SEM strategy to increase online visibility and engagement.

Key Responsibilities

  • Partner with Media Strategists to develop SEM campaigns.
  • Improve search activities via analysis, A/B testing, and experimentation.
  • Conduct ongoing paid keyword discovery, expansion, and optimization.
  • Research competitor advertising keywords and links.
  • Define and report key performance indicators and metrics.
  • Utilize SEO data to optimize SEM and PPC campaigns.
  • Collaborate with web and content teams to drive quality traffic and ROI.

Required Qualifications

A Bachelor’s degree in marketing, communications, computer science, or a related field along with a minimum of 3 years of professional SEM experience.

  • Certification in Google Ads is required.
  • Experience with Search Ads 360, Google, and Bing PPC campaigns.
  • Knowledge of bid management, call tracking, and analytics tools.
  • Ability to analyze data and make evidence-based decisions.

About Sanford Health

Sanford Health is dedicated to health care, genomic medicine, and affordable insurance. With nearly 50,000 employees and a broad footprint, Sanford Health offers extensive career opportunities.

Key skills/competency

  • SEM
  • PPC
  • Google Ads
  • Bid Management
  • CPC
  • CTR
  • SEO
  • A/B Testing
  • Analytics
  • Keyword Optimization
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How to Get Hired at Sanford Health

🎯 Tips for Getting Hired

  • Research Sanford Health's culture: Understand mission and values from official sources.
  • Customize your resume: Focus on SEM success and technical skills.
  • Highlight PPC management: Detail your experience with Google Ads.
  • Prepare for data questions: Review analytics and A/B testing examples.

📝 Interview Preparation Advice

Technical Preparation

Review PPC management platforms.
Practice Google Ads campaign setup.
Study bid management tool features.
Analyze sample SEM analytics dashboards.

Behavioral Questions

Describe teamwork in campaign execution.
Explain handling tight deadlines.
Discuss problem-solving under pressure.
Share learning from past failures.

Frequently Asked Questions