Sr. Manager, Product Management – PC & XR-VR (Onsite-Plano, TX)

Position Summary

Samsung Electronics America, Inc. (SEA), a leader in mobile technologies, consumer electronics, and more, is seeking a dynamic and seasoned Senior Manager, Product Management – PC & XR/VR. This role involves leading category strategy, portfolio planning, and go-to-market execution for Samsung’s next-generation Computing and Extended Reality product lines. It requires deep cross-industry expertise, strong technology insight, and proven experience commercializing hardware and software ecosystems. The position reports to the Director, PC & XR/VR Product Management and collaborates with various internal teams and HQ product planning.

Role And Responsibilities

Product Strategy & Roadmap Leadership

• Build and own the US portfolio strategy for PC and XR/VR categories, aligning global innovation with US market insights, customer needs, competitive activity, and long-term ecosystem vision.
• Develop a cohesive multi-category roadmap (12–36 months) across Windows, Android/Chrome, and XR/VR platforms, defining key hero models, price tiers, and differentiated value propositions.
• Serve as Samsung’s market expert, analyzing segment trends including AI PCs, ARM/Windows evolution, spatial computing, optical engineering, wearable displays, and cross-device interoperability.
• Benchmark competitive products (HP, Dell, Lenovo, Apple Vision Pro, Meta Quest, Ray-Ban Meta Smart Glasses, etc.) to create clear SWOT analysis and inform strategic recommendations.

Go-to-Market Excellence

• Lead GTM development for launches across PC and XR/VR categories, creating positioning, consumer messaging, sales enablement tools, and cross-channel activation strategies.
• Partner with Marketing, Retail, Carrier, PR, and Supply Chain to orchestrate pre-launch planning, channel readiness, demand forecasting, and lifecycle management.
• Define the 4P strategy and drive comprehensive product launch across all relevant sales channels.
• Organize customer setup details, launch timing alignment, and cross-functional coordination for successful commercialization.

Customer, Carrier & Retail Engagement

• Represent Samsung at key customer meetings and retail line reviews, articulating product differentiation, ecosystem value, and long-term roadmap direction.
• Understand detailed partner technology requirements, ensuring portfolio plans meet technical, certification, and business needs across Windows, Android, and XR/VR platforms.
• Provide risk assessments when products deviate from US-market requirements and influence HQ to optimize global models for the US environment.

Market Performance Management

• Monitor category performance vs. financial targets, identifying drivers of share, revenue, and profitability gaps, and creating actionable plans to address them.
• Track competitive investments, market reception, XR/VR developer ecosystem dynamics, and OS/platform updates to guide portfolio adjustments.
• Consolidate post-launch learning (VoC, NPS, consumer research, media reviews, channel feedback) to refine future strategy.

Cross-Functional Collaboration & Leadership

• Partner with HQ product planning to advocate for US requirements, shaping future PC and XR/VR hardware, software, AI features, and ecosystem integration.
• Collaborate with Content & Services teams on experience-led differentiators: XR applications, productivity suites, cross-device continuity, AI capabilities, sensors, optics, and platform services.
• Influence internal stakeholders and executive leadership with data-driven recommendations, strategic insights, and thought leadership around next-gen computing and immersive device trends.
• Lead cross-functional team initiatives with strong project and program management discipline.

Minimum Qualifications

• Bachelor’s degree preferred in Business, Marketing, Engineering, Computer Science, or related field.
• If BS degree, 8+ years of experience in Product Management, Category Management, or Product Strategy.
• Proven experience in BOTH PC computing and XR/VR (or spatial computing, AR/VR wearables, smart glasses, or immersive devices) is required.
• If no BS degree, 10+ years of experience.
• Track record of managing full product lifecycle from strategy formulation to launch execution in highly technical consumer electronics categories.
• Strong understanding of Windows/Chrome/Android ecosystems, immersive technology platforms, sensors, displays, and AI trends impacting next-gen PCs and XR.
• Demonstrated ability to influence cross-functional teams and senior executives across global organizations.
• Excellent written, verbal, and visual communication skills, including experience presenting to customers, executives, and media.
• Strong analytical and problem-solving abilities, with experience leveraging data, financial models, market research, and consumer insights.
• Ability to operate independently with a “roll-up-your-sleeves” mindset while managing complex portfolio programs.

Preferred Qualifications

• Master’s Degree (MBA or technical discipline).
• 6+ years of experience in product management or strategy roles.
• Previous experience working with OEM partners, chipset vendors (Intel, Qualcomm, AMD), and/or XR/VR platform providers.
• Understanding of developer ecosystems, XR content strategy, and AI productivity workflows.
• B2B experience with PC or XR/VR solutions and enterprise adoption cycles.

Key Leadership Attributes

• Forward-thinking, innovative mindset with passion for future computing and immersive technologies.
• Ability to synthesize ambiguous inputs and rapidly evolving trends into clear, actionable recommendations.
• Strong leadership presence with ability to “manage up” and influence without authority.
• High learning agility, intellectual curiosity, and comfort navigating fast-paced technology environments.
• Excellent relationship-building ability across internal teams and external partners.

Physical/Mental Demands and Working Conditions

• Work performed primarily in an office environment.
• Must be able to operate a computer and remain in a stationary position for extended periods.
• May require transporting equipment up to 25 pounds.
• Must be able to work under tight deadlines, support launch-critical tasks, and handle periods of high business pressure.
• Minimal supervision—high accountability, confidentiality, and decision-making responsibility.

Life @ Samsung

https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung

https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

Skills And Qualifications

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Key skills/competency

• Product Strategy
• Roadmap Development
• Go-to-Market Strategy
• PC Product Management
• XR/VR Product Management
• Market Analysis
• Cross-functional Collaboration
• Consumer Electronics
• Hardware/Software Ecosystems
• Product Lifecycle Management