Digital Experience Specialist

Who We Are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations dependent on physical operations to harness Internet of Things (IoT) data. This allows them to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency, and sustainability of the physical operations that power our global economy. These industries, representing more than 40% of global GDP, are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the Role

We are seeking a Digital Experience Specialist to join our digital strategy team and help elevate how users interact with our websites and digital platforms. In this role, you will be responsible for creating, managing, and optimizing seamless digital experiences that drive engagement, satisfaction, and conversion. You’ll collaborate closely with teams across marketing, design, and development to create, build, and launch high-quality web content, including landing pages, campaign assets, and partner marketing initiatives, that align with our brand standards and business objectives.

This role requires both creative and technical expertise: you’ll apply your understanding of digital strategy, user experience, content management, and data analysis to ensure our digital channels deliver exceptional performance and usability. You’ll also play a key role in maintaining consistency across all customer and employee touchpoints, identifying opportunities to improve journeys, and leveraging analytics to guide decisions.

Ultimately, the Digital Experience Specialist ensures that every digital interaction reflects our commitment to clarity, accessibility, and excellence, helping users find what they need quickly while supporting our broader business and marketing goals.

This role is open to candidates residing in the US except Alaska, Austin Metro, Boulder Metro, California, Chicago Metro, Connecticut, Dallas Metro, Denver Metro, Houston Metro, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Seattle Metro, and Washington, D.C. Relocation assistance will not be provided for this role.

Why You Should Apply

• Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• This role offers opportunities for rapid career development and countless chances to experiment and master your craft in a hyper-growth environment.
• You’ll contribute to digitizing large sectors of the global economy, bringing forth creative, ambitious ideas for our customers.
• You will be surrounded by a high-caliber team that will encourage you to do your best and win together.

In This Role, You Will:

• Support web strategy and site evolution, contributing to initiatives that support brand awareness, lead generation, and customer engagement.
• Collaborate on UX improvements and wireframing, creating new landing pages and updating existing web pages using tools like Figma.
• Apply customer journey thinking to web experiences, informing page structure, content flow, and conversion-focused improvements.
• Support SEO, localization, and performance measurement, working closely with UX, visual design, content, and SEO teams.
• Conduct thorough QA testing on all pages and content before launch, ensuring accuracy, visual design consistency, functionality, and responsiveness.
• Troubleshoot and resolve minor front-end issues, escalating more complex problems to the senior team.
• Leverage familiarity and experience with AI tools to accelerate workflows and automate repetitive tasks.

Core Principles

Champion, role model, and embed Samsara’s cultural principles – Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team – as we scale globally and across new offices.

Minimum Requirements for the Role

• 3+ years of experience in a web production, digital strategy, or similar role.
• Hands-on experience creating web page layouts in Figma.
• Ability to apply principles of UX and responsive design to page layouts.
• Ability to manage multiple website requests in a fast-paced environment with evolving business goals and marketing initiatives.
• Excellent communication skills and the ability to work collaboratively in a team environment.
• Strong attention to detail with excellent organizational and time-management skills.
• A clear drive to leverage AI for better productivity and workload management.

An Ideal Candidate Also Has:

• Experience and/or an understanding of content implementation to build and manage web pages using modern CSMS platforms like Webflow and/or Contentful.
• Basic understanding of SEO and emerging GEO best practices (e.g., meta tags, alt text).

Compensation Philosophy

Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market.

The range of annual base salary for full-time employees for this position is $84,575—$109,450 CAD. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full-time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.

Key Skills/Competency

• Digital Strategy
• User Experience (UX)
• Content Management
• Web Production
• Figma
• SEO Best Practices
• Data Analysis
• Conversion Optimization
• Quality Assurance (QA)
• AI Tools